Mobile Commerce: Keys to Mass Adoption

Mobile Commerce: Keys to Mass Adoption analyzes consumer use of mobile commerce apps with particular attention given to apps that enable point-of-sale payments. It also investigates the use of mobile commerce apps during the purchase of consumer electronics from retail locations.

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Download Table of Contents (PDF)

About the Research

Previous Research

Key Findings

Recommendations

Smartphone Adoption Trends & Mobile Commerce

Smartphone Penetration (2005 – 2013)

Smartphone Operating System (2011 – 2013)

Wireless Carrier Market Share (2011 – 2013)

Average Monthly Mobile Phone Bill by Carrier (2011 – 2013)

Mobile Commerce App Use (Q1/13)

Mobile Commerce App Use by Age Group (Q1/13)

Use of Mobile Commerce Apps During Retail Purchases

% of CE Buyers Using Mobile Commerce Apps (Q3/13)

Use of Mobile Commerce Apps by Age (Q3/13)

Use of Mobile Commerce Apps During Retail Purchases (Q3/13)

Use of Mobile Commerce App During Retail CE Purchases by Store (Q3/13)

Use of In-Store Wi-Fi for Mobile Commerce Apps (Q3/13)

Use of Mobile Commerce App During Retail CE Purchases by Product Category (Q3/13)

Use of Mobile Commerce App During Retail CE Purchase by Brand (Q3/13)

Mobile Purchases and Payment Methods:

Types of Mobile Purchases (Q1/13)

Mobile Purchases by Demographics/Smartphone OS (Q1/13)

Types of Mobile Purchases by Smartphone OS (Q1/13)

Types of Mobile Purchases by Age (Q1/13)

Mobile Payment Method by Type of Purchase (Q1/12)

Mobile Wallet Apps:

Consumer Familiarity with Mobile Wallet Apps (Q1/13)

Mobile Wallet App Familiarity by Smartphone OS (Q1/13)

Mobile Wallet App Familiarity by Age (Q1/13)

Mobile Wallet App Familiarity by Smartphone OS (Q1/13)

Familiarity with Near Field Communications (NFC):

Familiarity with NFC (Q1/13)

Familiarity with NFC by Wireless Providers (Q1/13)

Familiarity with NFC by Smartphone OS (Q1/13)

Mobile Proximity Purchases Solutions

Use of Mobile Proximity Wallet Solutions (Q1/13)

Use of Mobile Proximity Wallet by Smartphone OS (Q1/13)

Use of Mobile Proximity Wallet by Smartphone OS (Q1/13)

Use of Mobile Proximity Wallet Solutions by Age (Q1/13)

Use of Mobile Proximity Wallet by Area of Residence (Q1/13)

Additional Research from Parks Associates

Publish Date: 3Q 2013

Slides: 58


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Manager, Consumer Research

Published by Parks Associates
© September 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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