Incentivizing Energy Efficiency in the Smart Home

This research tests different incentives promoting energy activities among consumers, from products to cost savings to information, to identify the right messaging, approach, and context that create consumer awareness, interest, and adoption of different energy management and efficiency offerings. It also reveals the connections consumers make between energy and the smart home.

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Consumer Analytics: Home Energy Management Track

Executive Summary

Industry Insight

Key Findings and Market Impact

Incentivizing Smart Thermostat Adoption

Smart Programmable Thermostat Product Overview (Q4/16)

Smart Thermostat Ownership by Demographics (Q4/16)

Smart Thermostat Ownership by Attitudes About Lifestyle and Technology (Q4/16)

Impact of Rebates on the Purchase of Smart Thermostats (Q4/16)

Impact of Rebates on the Purchase of Smart Thermostats by Demographics (Q4/16)

Impact of Rebates by Attitudes and Technology Adoption (Q4/16)

Impact of Rebates and Financing on the Purchase of Smart Thermostats (Q4/16)

Impact of Financing on the Purchase of Smart Thermostats by Demographics (Q4/16)

Impact of Financing by Attitudes and Technology Adoption (Q4/16)

Combined Energy Efficiency and Demand Response Programs

Impact of Demand Response Enrollment on Rebate Participation (Q4/16)

Willingness to Enroll in DR with Rebate by Demographics (Q4/16)

Willingness to Enroll in DR with Rebate by Attitudes (Q4/16)

Impact of Demand Response Enrollment on Financial Term Participation (Q4/16)

Willingness to Enroll in DR with Financing by Demographics (Q4/16)

Demand Response Incentives

Incentive Preference (Q4/16)

Incentive Preference by Demographics (Q4/16)

Incentive Preference by Attitudes About Lifestyle and Technology (Q4/16)

Minimum Per-Adjustment Incentive (Q4/16)

Minimum Per Adjustment Incentive by Demographics (Q4/16)

Minimum Per Adjustment Incentive by Attitudes and Technology (Q4/16)

Minimum Annual Adjustment Incentive (Q4/16)

Minimum Annual Adjustment Incentives by Attitudes (Q4/16)

Maximum Number of Adjustments Allowed Per Year (Q4/16)

Max Number of Adjustments Allowed Per Year by Demographics (Q4/16)

Maximum Number of Adjustments Allowed Per Year by Attitudes (Q4/16)

Non-monetary Incentives to Participate in Demand Response

Likelihood of Accepting Non-monetary Incentives (Q4/16)

Impact of Non-monetary Incentives on DR Participation by Demographics (Q4/16)

Impact of Non-monetary Incentives on DR Participation by Attitudes (Q4/16)

Appendix

Impact of Rebates on the Purchase of Smart Thermostats by Demographics (Q4/16)

Impact of Rebates on the Purchase of Smart Thermostats by Attitudes and Technology Adoption (Q4/16)

Impact of Financing on the Purchase of Smart Thermostats by Demographics (Q4/16)

Impact of Financing on the Purchase of Smart Thermostats by Attitudes and Technology Adoption (Q4/16)

Willingness to Enroll in a Demand Response Program with Rebate by Demographics (Q4/16)

Willingness to Enroll in a Demand Response Program with Rebate by Attitudes (Q4/16)

Willingness to Enroll in a DR Program with Financing by Demographics and Attitudes (Q4/16)

Incentive Preference by Demographics (Q4/16)

Incentive Preference by Attitudes About Lifestyle and Technology (Q4/16)

Minimum Per Adjustment Incentive by Demographics (Q4/16)

Minimum Per Adjustment Incentive by Attitudes and Technology (Q4/16)

Minimum Annual Adjustment Incentives by Attitudes About Lifestyle (Q4/16)

Maximum Number of Adjustments Allowed Per Year by Demographics (Q4/16)

Maximum Number of Adjustments Allowed Per Year by Attitudes (Q4/16)

Impact of Non-monetary Incentives on DR Participation by Demographics (Q4/16)

Impact of Non-monetary Incentives on DR Participation by Attitudes and Technology (Q4/16)

Publish Date: 2Q 2017

Slides: 64


Authored By:
Tom Kerber - Director, IoT Strategy
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst
Katherine Li - Researcher

Published by Parks Associates
© June 2017 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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