The Complex Convenience of Consumer Storage Habits

This Market Focus analyzes consumer storage habits and the demand for storage solutions. Specifically, it considers the changes in media consumption that are impacting the demand for digital storage; the growing amount of personal content stored online and offline; consumer vulnerability to hard-drive failures; and consumer willingness to pay money for in-home and cloud-based storage solutions.

Parks Associates’ Digital Media research service analyzes how new technologies are changing the market for commercially produced content, including movies, TV programs and music.

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The Complex Convenience of Consumer Storage Habits

About the Research

Previous Research

Key Findings

Recommendations

Video Consumption Trends

TV Video Consumption by Source (2010 vs. 2012)

Methods Used to Watch a Movie on TV (Q2/12)

Methods Used to Watch TV Program on a TV (Q2/12)

Watching Other Sources on the TV (Q1/12)

Time Spent Watching Internet Video on the Computer (Q1/12)

Movie Viewing (Q2/12)

Methods Used to Watch a Movie on a Computer (Q2/12)

Methods Used to Watch Movie on a Mobile Phone (Q2/12)

Methods Used to Watch Movie on a Tablet (Q2/12)

TV Program Viewing Activities (Q2/12)

Methods Used to Watch TV Program on a PC (Q2/12)

Methods Used to Watch TV Program on a Mobile Phone (Q2/12)

Methods Used to Watch TV Program on a Tablet (Q2/12)

Music Consumption Trends

Smartphone Penetration (2005-2012)

Percentage of Broadband Households Buying Smartphone and MP3 Player (2008-2011)

Music App Usage History (Q3/11)

Activities Related to Music/Radio Apps (Q3/11)

Social Networking

Social Networking Website Usage (Q2/12)

Frequency of Using Social Networking Sites (Q3/11)

Backup Habits

Computer Back-Up (Q3/11)

Consumer Vulnerability to Hard Drive Crashes

Percent of Media Files From Personal Computer that can be Found Elsewhere (Q3/12)

Percent with Personal Content in Back-Up Locations (Q3/12)

Percent of Personal Content in Back-Up Locations (Q3/12)

Total Number of Back-Up Locations Used (Q3/12)

Total Number of Back-Up Locations Used by Age (Q3/12)

Estimated Percent of Personal Content Lost if Hard Drive Failed (Q3/12)

Range of Estimated Percent Of Personal Content Lost if Hard Drive Failed (Q3/12)

Estimated Percent of Personal Content Lost if Hard Drive Failed by Age (Q3/12)

Percent Estimating No Content Lost by Age (Q3/12)

Percent Concerned about Hard Drive Failure by Age (Q3/12)

Cloud Services

Cloud Service (Q3/12)

Platform Used for the Cloud Service (Q3/12)

Use of Digital Locker (Q3/11)

Media Content Used with Online Entertainment Services (Q3/11)

Monthly Cost of Using Cloud Service (Q3/12)

Overall Satisfaction Used With the Cloud Service (Q3/12)

Satisfaction With the Service Attributes (Q3/12)

Interest in Cloud Storage Services (Q3/12)

Interest in Cloud Storage Services by Age (Q3/12)

Desired Platform for Cloud Service (Q3/12)

Demand for Cloud Storage Solutions

Digital Locker Scenarios

Interest in Digital Locker by Age (Q3/11)

Important Features of Digital Locker Service (Q3/11)

Desired Digital Locker Media Use (Q3/11)

Desired Digital Locker Platform Use (Q3/11)

Market Demand for Online Digital Locker (Q3/11)

Market Demand for Personal Digital Locker (Q3/11)

Market Demand for Online vs. Personal Digital Lockers (Q3/11)

Preference of Personal & Online Digital Locker Services (Q3/11)

Digital Locker Preference by Age (Q3/11)

Attitude Towards “Digital Locker” Services (Q3/11)

Interest in Digital Locker by Level of Comfort with Cloud Based File Storage (Q3/11)

Reasons for Not Being Comfortable with “Digital Locker” Service (Q3/11)

Digital Locker Preference by Level of Comfort with Digital Lockers (Q3/11)

Digital Locker Preference by Perceived Usefulness of Digital Lockers (Q3/11)

Digital Locker Preference by Willingness to Pay for Digital Lockers (Q3/11)

Publish Date: 4Q 2012

Slides: 85


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager

Published by Parks Associates
© September 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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