TV Channel & Network App Users

TV Channel & Network App Users analyzes apps designed to complement the viewing of specific TV programs and channels. It gauges the adoption of such apps within the context of second-screen activities in general and the use cases driving adoption. The report also highlights differences in usage for specific apps and which apps have garnered the highest satisfaction levels.

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TV Channel & Network App Users

About the Research

Previous Research

Key Findings

Recommendations

Rise of the Apps

Smartphone & Tablet Adoption (2009-2013)

Smartphone or Tablet Ownership (Q1/13)

Percentage of Broadband Households Connecting CE Devices to the Internet (2010 - 2013)

Using Apps by Platforms (Q3/12)

Smartphones and Tablets as TV Companions

Second-screen Activities on Smartphones/Tablets (Q1/13)

Use of Smartphone/Tablet App: App vs. Web Browser (Q1/13)

2nd Screen Smartphone App Usage (Q3/12)

2nd Screen Tablet App Usage (Q3/12)

Monthly Use of Smartphone Apps by Age (Q2/12)

Monthly Use of Tablet Apps by Age (Q2/12)

Program/Channel-Specific Apps

Use of Program/Channel Apps (Q1/13)

Program/Channel App Usage by Age (Q2/13)

Program/Channel Apps: Sports App Usage (Q1/13)

Frequency of Program/Channel App Use (Q1/13)

Frequency of Program/Channel App Use  by Age (Q1/13)

Monthly Usage by App (Q2/13)

Activities Engaged in Using TV Show Application (Q1/13)

Program/Channel App Activities by App (Q2/13)

Program/Channel App Activities by App, Continued (Q2/13)

Program/Channel App Activities by App, Continued (Q2/13)

Program/Channel App Activities by App, Continued (Q2/13)

Open-Ended Comments on Program/Channel Apps (Q2/13)

Satisfaction with Program/Channel Apps (Q1/13)

Satisfaction With Program/Channel Apps by App (Q2/13)

Appeal of Program/Channel Apps (Q1/13)

Appeal of Program/Channel by Age (Q2/13)

Appeal of Program/Channel Apps (Q2/13)

Likelihood of Using TV Apps That Contain Less Advertising (Q1/13)

Publish Date: 2Q 2013

Slides: 54


Authored By:
Yilan Jiang - Manager, Consumer Research
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© July 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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