The decline of pay TV and the rise of online streaming services has caused massive disruption in the video content industry.

This research examines adoption of OTT video services, including subscription, ad-based and transactional services, with a breakout of market shares by brand. It measures ownership of connected screens and streaming devices that can access digital media and streaming services. It examines changes in consumer viewing habits over time and across connected screens. It examines spending on various types of content and how that spending has changed over time. The study explores attitudes towards digital media, preferences in genres, and use of alternative video, including social media and livestreaming. This study provides customers with a comprehensive look at content consumption among today’s connected consumers.


Publish Date: 4Q 2019

Slides: 93


Authored By:
Brandon Riney - Researcher
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director
Keshav Jaiswal - Researcher

Published by Parks Associates
© December 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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