Warranties and Support Services for PCs & Tablets

Warranties and Support Services for PCs & Tablets compiles data from multiple surveys to examine current adoption of warranty and support services, satisfaction with these offerings, and their impact on perceptions.

Parks Associates’ Digital Home Support Services research service analyzes consumer experiences, preferences, and expectations for premium home technical support services.

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Warranties and Support Services for PCs & Tablets

About the Research

Previous Research

Key Conclusions

Recommendations

Trending Data

Percentage of Broadband Households Buying Computers & Mobile Devices (2007-2011)

Average Selling Price of Computers & Mobile Devices (2008 - 2011)

Consumer Electronics Adoption (2009 - 2012)

PC Technical Support Service (2011-2012)

Purchase of Technical Service for PC (2009 vs. 2011)

Importance of Technical Support Service When Choosing a Retail Store (2009-2010)

PC Support Services

Premium Technical Support Service & Remote Technical Support (Q1/12)

Premium/Remote PC Support Service by PC Type (Q1/12)

Premium/Remote PC Support by Gender (Q1/12)

Use of Premium Technical Support Service (Q1/12)

Frequency of Using Technical Support Service by Gender/Age (Q1/12)

PC Support Services at the Point of Sale

Attach Rate with Computer Purchases (Q1/12)

Computer: Set-Up/Configuration Services (Q1/12)

Purchase of PC Warranty by Type of Purchase (Q1/12)

Purchase of Support Services by Location of Purchase (Q1/12)

Average Total Purchase: Computer (Q1/12)

Satisfaction with Support Services for Computers (Q1/12)

Support Service Purchase Intention by Use of the Service (Q1/12)

Likelihood to Purchase Support Service by Gender (Q1/12)

Tablet Support Service at the Point of Sale

Attach Rate with Tablet Purchases (Q1/12)

Purchase of Tablet Warranty/Support Service by Children in Home (Q1/12)

Purchase of Tablet Support Serviced by Type of Purchase (Q1/12)

Purchase of Tablet Support Serviced by Location of Purchase (Q1/12)

Average Total Purchase: Tablet (Q1/12)

Satisfaction with Support Services  (Q1/12)

Support Service Purchase Intention With Next Tablet Purchase by Use of the Service (Q1/12)

Tablet Support Service Purchase Intention by Income (Q1/12)

Appendix - Demographic/Technographic Profiles

PC Technical Support Service by Age/Gender/Parenting Status (Q1/12)

PC Technical Support Service by Education Level/Income (Q1/12)

Remote PC Technical Support by Age/Gender/Parenting Status (Q1/12)

Remote PC Technical Support by Education Level/Income (Q1/12)

Purchase of PC Warranty/Protection Plan by Demographics/ Technographics

PC Warranty/Protection Plan Purchase Intention by Demographics/Technographics

Purchase of Tablet Warranty/Protection Plan by Demographics/Technographics

Tablet Warranty/Protection Plan Purchase Intention by Demographics/Technographics

Publish Date: 2Q 2012

Slides: 63


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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