Prescribing Apps: Engaging Health Consumers

Prescribing Apps: Engaging Health Consumers analyzes consumer use of health apps personally recommended by healthcare professionals. It quantifies and profiles the consumers using such apps and gauges the extent to which they feel the apps improved their personal health. It assesses the demand for such apps among non-users and the channels through which they are inclined to obtain such apps.

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About the Research

Previous Research

Key Findings

Recommendations

App Adoption

Mobile Device Adoption (2009-2013)

Smartphone and Tablet Ownership (Q3/13)

Percentage of Broadband Households Connecting CE Devices to TV and the Internet (2010-2013)

Smart TV App Distribution Sources

Connected Game Console App Distribution Sources

Mobile App Usage by Smartphone OS (Q3/12)

Mobile/Tablet App usage by Household Income/Children at Home (Q3/12)

Overview of App Revenue Models

App Revenue Models: App Sales

App Purchases (Q1/13)

Free Apps Used by Smartphone OS (Q3/12)

Free App Usage And Monthly Spending on Mobile Apps (Q3/12)

App Revenue Models: In-App Purchases

In-App Purchases on Smartphones/Tablets (Q3/12)

Average Monthly Smartphone In-App Purchases by Generation (Q3/12)

Average Monthly Tablet In-app Purchases by Generation (Q3/12)

App Revenue Models: In-App Advertising

Connected Device Ad Recall and Response Rate (Q3/12)

App Revenue Models: Indirect Revenues

Types of Mobile Purchases (Q1/13)

Mobile Apps Recommended by A Doctor

Mobile Health app Recommended by Doctor (Q3/13)

Doctor Recommended Mobile Health App by Smartphone OS (Q3/13)

Mobile Health app Recommended by Doctor by Age (Q3/13)

Mobile Health App Recommended by Doctor by Income (Q3/13)

Use of Mobile Health App (Q3/13)

Use of Mobile Health App by Smartphone OS (Q3/13)

Positive Impact of Mobile Health App on Health Improvement (Q3/13)

Positive Impact of Mobile Health App on Health Improvement (Q3/13)

Use of Mobile Health App by Improved Health (Q3/13)

Doctor Followed-Up About App usage (Q3/13)

Doctor Followed-Up About app Usage (Q3/13)

Doctor Follow-Up About App usage by Health Improvement (Q3/13)

Use of Mobile Health app & Doctor Follow-Up (Q3/13)

Receptiveness to apps Recommended by A Doctor

Likelihood Of Using Doctor-Recommended Mobile Health App (Q3/13)

Likelihood Of Using Mobile Health app If Doctor Recommends by Smartphone OS (Q3/13)

Likelihood Of Using Doctor-Recommended Mobile Health App by Age (Q3/13)

Likelihood Of Using Mobile Health App If Doctor Recommends by Income (Q3/13)

Likelihood Of Using Doctor-Recommended Mobile Health App by Minors in Home (Q3/13)

App Stores

Smartphone App Discovery Methods (Q3/12)

Sources to Download Mobile Health App (Q3/13)

First Choice to Download Mobile Health App by Smartphone OS (Q3/13)

Top Source to Download Mobile Health app by Age (Q3/13)

Additional Research from Parks Associates

Publish Date: 4Q 2013

Slides: 71


Authored By:
Yilan Jiang - Senior Research Manager
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© December 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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