COVID-19: Impact on Consumer Behavior and Spending - November

This deliverable features consumer data and research from a survey fielded in November 2020. The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

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Publish Date: 4Q 2020

Slides: 50

Authored By:
Kristen Hanich - Senior Analyst

Published by Parks Associates
© July 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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