Demand and Perception of Connected TVs

The connected TV remains a critical part of consumers’ in-home entertainment experience. Current television options for consumers offer large sizes, high resolution, and new features for a good price. This study provides a detailed examination of this important product category, including ownership, purchasing, features, sizes, brands, sales channels, connected devices, and consumer use.

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Publish Date: 4Q 2019

Slides: 40

Authored By:
Kristen Hanich - Senior Analyst

Published by Parks Associates
© September 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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