Connected Cars: Balancing a Rich Driving Experience with Safety

This 360 View Update discovers consumers' mobile activities in the vehicle and their attitudes and concerns about their in-car experiences. It provides data and recommendations for software developers, auto makers, and their suppliers in order to design better solutions and develop successful marketing strategies.

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Background: Vehicle Ownership & Purchase Intention

Vehicle Age (Q2/16)

Intention to Purchase a New Car in the Next 12 Months (Q2/16)

New Car Purchase Intenders' Vehicle Age

Intention to Purchase a New Car in the Next 12 Months by Generation (Q2/16)

High Interest in Purchasing Vehicle Types (Q2/16)

High Interest in Purchasing Vehicle Types Among New Car Purchase Intenders by Generation (Q2/16)

Smartphone OS Among New Car Purchase Intenders (Q2/16)

Driving Experience: Car Drivers’ Connected Activities

Frequency of Performing Activities While Driving (Q2/16)

Performers of Connected Activities in Cars (Q2/16)

Connected Activity Segmentation of those Highly Intending to Purchase a Brand New Car (Q2/16)

Connected Activity Segments Among Users of Specified Smartphone Operating Systems (Q2/16)

Connected Activities Performed While Driving (Q2/16)

Connected Activities Performed While Driving by Intention to Purchase Brand New Car in Next 12 Months (Q2/16)

Connected Activities Performed While Driving by Age of Car (Q2/16)

Connected Activities Performed While Driving by Smartphone OS (Q2/16)

Use of Mobile Apps by Intent to Purchase a New Car (Q2/16)

Satisfaction with Voice Recognition Software (Q2/16)

Satisfaction with Voice Recognition Software by Smartphone OS (Q2/16)

Perception of Danger of In-Car App Activities

Safety Perception of Activities Performed Routinely While Driving (Q2/16)

Perception of Danger among New Car Owners and Car Owners in General

Safety Perception Among New Car Purchase Intenders (Q2/16)

Use of Smartphone OS Among Respondents that Perform Specified Activities and Believe that the Activities are Dangerous (Q2/16)

Concerns about Car Connectivity

Connected Car Concerns (Q2/16)

Connected Activity Segments Among Those Highly Concerned vs. Not Concerned about Connected Features Causing Distracted Driving (Q2/16)

Connected Car Concerns (2015 - 2016)

Connected Car Concerns by New Car Purchase Intention (Q2/16)

Connected Car Concerns by Smartphone OS (Q2/16)

Connected Car Concerns by Mobile Service Provider (Q2/16)

Preferred Billing Method for In-Car Data Access (2015 - 2016)

Preferred Billing Method for In-Car Data Access by Connected Car Concern (Q2/16)

Preferred Billing Method for In-car Data Access by Mobile Carrier (Q2/16)

Publish Date: 4Q 2016

Slides: 61


Authored By:
Chris Tweedt - Research Analyst
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
David Mitchel - Research Analyst

© December 2016 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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