The Market for Home Control and Security Systems

The Market for Home Control and Security Systems analyzes consumer demand for IP-enabled home systems, including security, home control, and energy management systems. It draws from multiple surveys to highlight trends and consumer preferences on feature sets and pricing.

“The Market for Home Control and Security Systems will help new players in the space formulate their market strategy and help established players assess their new competitors and formulate an effective response.” - John Barrett, Director, Consumer Analytics, Parks Associates

Parks Associates' Connected Home Systems & Services research service analyzes the market for home management systems and services, including security, energy, and controls.

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The Market for Home Control and Security Systems

About the Research

Previous Research

Key Findings

Recommendations

Trending Data & Overview

Use of a Home Security System (2010 vs. 2012)

Ownership of Home Security System (Q1/12)

Professional-monitoring Security Service Subscription (2010 vs. 2012)

Professional-monitoring Security Service Provider (2011-2012)

Home Security Features (Q1/12)

Ownership of Home Control System (Q1/12)

Home Control System (Q1/12)

Likelihood to Recommend Home Control system: NPS Score (Q1/12)

Ownership of a Second Home (2010-2012)

Second Home Systems by Second Home Usage (Q1/12)

Second Home Systems vs. Primary Home Systems (Q1/12)

Home Control System Adoption

Home Control System by Age (Q1/12)

Home Control System by Income (Q1/12)

Home Control System by Home Size (Q1/12)

Primary Home Control System by Home Ownership & Type of Neighborhood (Q1/12)

Home Control System by Residence Type (Q1/12)

Installation of Home Control System (Q1/12)

Satisfaction with Installation Process by Installer(Q1/12)

NPS Score for Primary Home Control System by Satisfaction with Installation Process (Q1/12)

NPS Score for Primary Home Control System by # of Features Adopted (Q1/12)

Home Security System Adoption

Home Security System by Age (Q1/12)

Home Security System by Income (Q1/12)

Primary Home Security System by Home Ownership/Region (Q1/12)

Home Security System by Residence Type (Q1/12)

Home Security System by Home Size (Q1/12)

Primary Home Security Feature by Income (Q1/12)

Important Home Security Features (Q1/12)

Demand for Home Systems and Features

Purchase Intention for Additional Equipment by Home Size (Q1/12)

Purchase Intention for Additional Equipment by Number of Home Control Features Adopted (Q1/12)

Likelihood of Purchasing Equipment and Paying Service Fee for Home Monitoring System (Q2/12)

Home Monitoring Service Intenders by Age/Home Size (Q1/12)

Estimated First-Year Revenue (Q1/12)

Estimated Revenue in 5 Years (Q1/12)

Most Desired Capabilities for Home Monitoring and Management System (Q2/12)

Important Features by Intended Service Subscriber (Q1/12)

Willingness to Purchase Home Security & Home Control Equipment (Q2/12)

Estimated Average Revenue by Device (Q1/12)

Revenue Contribution by Device (Q1/12)

Interest in Home Control from Mobile Phones (Q1/12)

Top Desired Home Security Features (Q1/12)

Home Installation in the Next 12 Months (Q1/12)

Appeal of New Broadband Services (Q2/12)

Opportunities for Pay-TV Operators

Home System Adoption by Pay-TV Service Provider (Q1/12)

Home Control Feature: U-Verse vs. FiOS TV (Q1/12)

Home System Installation Plans by Pay-TV Service Provider (Q1/12)

Appendix - Demographic/Technographic Profiles

Second Home Ownership by Demographics

Primary Home Connected Systems by Demographics/ Technographics

Second Home Connected Systems by Demographics/ Technographics

Interest in Primary Home Control From Mobile Phone by Demographics/Technographics

Interest in Second Home Control From Mobile Phone by Demographics/Technographics

Primary Home Installation Over the Next 12 Months by Demographics/Technographics

Second Home Installation Over the Next 12 Months by Demographics/Technographics

Appendix – Market Overview for Pay-TV and Internet Service Providers

Home System Adoption by Pay-TV Service Provider

Home System Adoption by Internet Service Provider

Home Control Features by Pay-TV Service Provider

Home Control Features by Internet Service Provider

Home Security Features by Pay-TV Service Provider

Home Security Features by Internet Service Provider

Important Home Security Features by Pay-TV Service Provider

Important Home Security Features by Internet Service Provider

Interest in Home Control From Mobile Phone by Pay-TV Service Provider

Interest in Home Control From Mobile Phone by Internet Service Provider

Top Desired Home Security Features by Pay-TV Service Provider

Top Desired Home Security Features by Internet Service Provider

Future Home System Installation by Pay-TV Service Provider

Future Home System Installation by Internet Service Provider

Publish Date: 3Q 2012

Slides: 101


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Manager, Consumer Research

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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