Connected CE and Pay-TV

Connected CE and Pay-TV analyzes the use of connected CE devices and their impact on pay-TV services. Particular attention is given to over-the-top video services such as Netflix that are now widely available to consumers on TV sets thanks to the growing adoption of connected CE devices.

“Over one-half of U.S. broadband households now have access to OTT video on a TV set. While this raises the possibility of OTT video substituting pay-TV service, data indicate that it is actually complimenting pay-TV service albeit in ways that are not necessarily advantageous to pay-TV providers.” - John Barrett, Director, Consumer Analytics, Parks Associates

This research is part of Parks Associates’ Connected CE & Platforms service, which analyzes market trends for connected CE devices including smart TVs, connected Blu-ray players, streaming media players/digital media receivers, game consoles, connected DVRs, and computers.

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Connected CE and Pay-TV

About the Research

Previous Research

Key Conclusions

Recommendations

Trending Data – Computers & Tablets

Home Computer Adoption Trends (2011 - 2012)

Home Computer Adoption By Income (Q2/12)

Home Computer Adoption By Gender (Q2/12)

Home Computer Adoption By Age (Q2/12)

PC-to-TV Connection (2009-2012)

Trending Data – Connected CE Devices

U.S. Households with Internet – Connected CE (2010 - 2012)

CE Product Ownership (2009 – 2012)

Featured TV Adoption (2010 - 2011)

Device Owners Connecting CE Devices to the Internet (2010 - 2010)

Console-Specific Internet Connectivity Rate (2009 – 2012)

Online Entertainment Service Subscription (Q2/12)

Internet – Connected CE by Children at Home & HH Income (Q2/12)

Internet – Connected CE by Marital Status & Age (Q2/12)

Digital Media Player Ownership (Q2/12)

Digital Media Player Internet Connectivity Rate (Q2/12)

TV Set Capable of Accessing Online Content (Q1/12)

Connected CE & Pay-TV – Video Viewing Activities

% of U.S. Broadband Households Own a Connected CE (Q1/12)

% of U.S. Broadband Households Own/Using a Smart TV (Q1/12)

Monthly Use of Connected Smart TV for Online Video (2011 – 2012)

Frequency of Using Connected Smart TV for Online Video (Q1/12)

Connected CE Devices Used for Online Video Viewing on a TV Set (Q2/12)

Online Service Used to Watch TV Program on a TV (Q2/12)

Online Subscription Service Used to Watch TV Programs on a TV (Q2/12)

Online Service Used to Watch Movie on a TV (Q2/12)

Online Video Subscription Service - TV (Q2/12)

High Satisfaction with TV Program Viewing on TV by Method (Q2/12)

High Satisfaction with Movie Viewing on TV by Method (Q2/12)

High Satisfaction with TV Program Viewing Experience on TV by Method (Q2/12)

High Satisfaction with Movie Viewing Experience on TV by Method (Q2/12)

Connected CE & Pay-TV Service

Ideal Channel Option (Q1/12)

Desired Video-on-Demand Services for Pay-TV (Q1/12)

Pay-TV Service Subscription by Connected CE Ownership (Q1/12)

Pay-TV Subscribers (2011 - 2012)

Video Service ARPU by Connected CE Owners (Q2/12)

Intention to Change Video Service & Connected CE Ownership (Q1/12)

Publish Date: 3Q 2012

Slides: 63


Authored By:
Yilan Jiang - Manager, Consumer Research
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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