2012 Year in Review: CE Purchases

2012 Year in Review: CE Purchases analyzes CE adoption and purchases in 2012. It provides Parks Associates' latest trending data on purchases, expenditure, brands purchases, and retail vs. online sales. It also includes in-depth analysis of the 2012 holiday shopping season and a comparison between planned purchases and actual purchases, with particular attention to smartphones, tablets, and the emerging showrooming phenomenon in retail stores.

“Smartphone and tablet adoption continues to forge ahead while desktop adoption continues to decline. DVR and home network penetration has stagnated. This marks a substantial shift in the CE industry from stationary to portable devices. Smartphones may ultimately prove to be the strongest category thanks to high replacement rates and wide adoption.” - John Barrett, Director, Consumer Analytics, Parks Associates

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2012 Year in Review: CE Purchases About the Research

Previous Research

Key Findings

Recommendations

CE Adoption Trends

Computers & Mobile Device Adoption (2009 - 2013)

Home Entertainment Product Adoption (2009 - 2013)

Audio Accessories or Miscellaneous Product Adoption (2010 - 2013)

CE Purchase Trends

Consumer Electronics Spending Plan Comparison (2008 - 2012)

Holiday Season Purchase Intention (2009 - 2012)

Percentage of Broadband Households Buying Consumer Electronics (2007 - 2012)

Average  Annual Spending Cost on Consumer Electronics Purchases (2007 - 2012)

Average Number of CE Products Purchased in 2011 vs. 2012

Annual CE Purchases: Computers & Mobile Devices (2007-2012)

Annual CE Purchases: Home Entertainment Products (2007-2012)

Annual CE Purchases: Accessories (2008-2012)

Average Selling Price of Computers & Mobile Devices (2008 - 2012)

Average Selling Price of Home Entertainment Devices (2008 - 2012)

Average Selling Price of Accessories (2008 - 2012)

% Receiving as a Gift (2011 vs. 2012)

First -time Purchases  vs. Repeat Purchases (Q1/13)

Computing Devices: Top Five Brands Purchased (2010 - 2012)

Home Entertainment Devices: Top Five Brands Purchased (2010 - 2012)

Portable/Gaming Devices: Top Five Brands Purchased (2010 - 2012)

Accessories or Miscellaneous Products: Top Five Brands Purchased (2010 - 2012)

The Retail Channel

CE Product Purchase Location (Q1/13)

Online Purchases: Computers & Mobile Devices (2008-2012)

Online Purchases: Home Entertainment Devices (2008-2012)

Retail Purchases by Store (Q1/13)

Online Purchases by Site (Q1/13)

% of Buyers Examining Products in Stores (Q1/13)

2012 Holiday Season

Holiday Purchasers as % of 2012 CE Purchasers (Q1/13)

Holiday Spending as % of 2012 CE Spending (Q1/13)

2012 Holiday CE Purchases: Planned vs. Actual (Q4/12)

Average Holiday Budget vs. Actual Holiday Spending in 2012 (Q1/13)

Planned Holiday Purchases vs. Actual Holiday Purchases: Computing Devices (2010 - 2012)

Planned Holiday Purchase vs. Actual Holiday Purchases: Home Entertainment Devices (2010 - 2012)

Planned Holiday Purchase vs. Actual Holiday Purchases: Type of Featured TVs (2010 - 2012)

Planned Holiday Purchase vs. Actual Holiday Purchases: Portable/Gaming Devices (2010 - 2012)

Planned Holiday Purchase vs. Actual Holiday Purchases: Accessories (2010 - 2012)

Online Purchases During 2012 Holiday Season: Planned vs. Actual (Q1/13)

Tablet Purchases

Brands of Tablet Purchased: 2011 vs. 2012

Holiday Tablet Purchases: Planned vs. Actual (Q1/13)

Demographic Profile of Tablet Buyers by Brand

Shopping Behavior Comparison by Brands

Smartphones

Preferred Smartphone OS (Q4/12)

Brand of Smartphone Purchased: 2011 vs. 2012

Demographic Profile of Smartphone Buyers by Brand

Publish Date: 1Q 2013

Slides: 79


Authored By:
Yilan Jiang - Manager, Consumer Research
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© April 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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