TV Everywhere Use & Authentication

TV Everywhere Use & Authentication analyzes the use of TV Everywhere (i.e., multiscreen) services by pay-TV subscribers. It presents Parks Associates’ latest tracking data on TV Everywhere awareness and identifies why subscribers are or are not using the features. In addition, it analyzes the use of authenticated video services and the extent to which the authentication process is inhibiting use.

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About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Pay-TV Service Subscription (2011-2013)

Pay-TV Service Subscription by Age (2011-2013)

Consumer Electronics Adoption (2009-2013)

Number of Screens within the Home (2009-2013)

Use of Device for Video (2010-2013)

Video Consumption by Platform (2010-2013)

Frequency Use of Device for Video (2010-2013)

Video Viewing Habits (2011-2013)

TV Everywhere Awareness:

Pay-TV Feature (2012-2013)

TV Everywhere Awareness by Pay-TV Providers (2012-2013)

TV Everywhere Awareness by Age (2012-2013)

TV Everywhere Awareness by Household Income (2012-2013)

Platforms Used to Watch TV Programs & Movies (Q3/13)

Platforms Used To Watch TV Programs & Movies by Age (Q3/13)

TV Everywhere Awareness by use of Alternative Video Platforms (Q3/13)

TV Everywhere Awareness by Premium Online Video Service (Q3/13)

TV Everywhere Use

Monthly Use of Pay-TV Features (Q2/13)

Monthly Use of Pay-TV Features by Age (Q2/13)

Use of TV Everywhere Feature by Pay-TV Provider (Q2/13)

Reason for Using TV Everywhere (Q2/13)

Reason for Not Using TV Everywhere (Q2/13)

Smartphone or Tablet Ownership by TV Everywhere Use (Q2/13)

Use of Alternative Video Platform & TV Everywhere Use (Q2/13)

Authentication

Attempt at Watching Video That Requires Authentication (Q3/13)

Monthly Users of Authenticated Video: TV Everywhere Awareness (Q3/12)

Attempt at Watching Video  That Requires Authentication by Age (Q3/13)

Attempt at Watching Video That Requires Authentication by Income (Q3/13)

Use of Authenticated Video (Q3/13)

How Often Authentication is Necessary (Q3/13)

Non-Use of Video Because of Authentication (Q3/13)

Attempt vs. Use of Authenticated Video (Q3/13)

Attempt vs. Use of Authenticated Video by Pay-TV Provider (Q3/13)

% Deterred Monthly Among those Trying to Watch Authenticated Video by Pay-TV Provider (Q3/13)

Non-Use of Video Because of Authentication by Age (Q3/13)

Successful Use vs. Deterred Use of Authenticated Video (Q3/13)

Non-Use of Authenticated Video by Income (Q3/13)

Reasons for Not Using Authenticated Video (Q3/13)

Frequency of Authentication vs. Deterred Use (Q3/13)

Additional Research from Parks Associates

Publish Date: 3Q 2013

Slides: 65


Authored By:
Yilan Jiang - Senior Research Manager
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© October 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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