Ad-Supported OTT: Viewers and Use

AVOD and other ad-supported OTT video services have become an increasingly important part of consumer viewing and content distribution strategies. These offerings provide users with a free option for content and industry players with a business model that goes beyond the limitations of subscription services. This study examines discovery, uptake, and use of leading ad-supported OTT video services and examines characteristics and motivations for consumers that use them.

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Download Table of Contents (PDF)

Executive Summary (Slides 10-16)

Market Overview (Slides 17-32)

Service Use and Discovery (Slides 33-40)

Factors and Attitudes Driving Usage (Slides 41-51)

Video Service Piracy (Slides 52-54)

Appendix (Slides 55-63)

Publish Date: 4Q 2019

Slides: 63


Authored By:
Steve Nason - Senior Analyst
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director

Published by Parks Associates
© October 2019

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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