Value-Added Services for the SMB Segment

Tuesday, November 17, 2020 | 11 AM CT (12 PM ET)

Irdeto - Parks Associates free research WebcastComplete the form on this page to download this webinar.

Co-hosted by Irdeto and
Parks Associates

68% of SMBs said they are “concerned” about cybersecurity vulnerabilities at their business locations.

Unprecedented changes and market pressures have changed the game for small businesses (SMBs). New needs in a changing work environment, increasing use of technology products and services, and rising security concerns, especially regarding the security of home networks for remote workers, are driving owners to reevaluate their operations. Managing and securing their networks, and their ever-growing portfolio of end-user devices, are top priorities, and they are increasingly turning to ISPs for Wi-Fi management, network security, and other value-added services (VAS).

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-Fi networks and connected technologies. This webinar addresses how next-generation data security, smart networking products, and Wi-Fi management tools can deliver peace of mind to SMB owners and greater control over their businesses. Speakers share strategies for ISPs to monetize these needs through new VAS offerings that align with these SMB needs.


  • New operational and device/service needs for SMBs, including demand for Wi-Fi management solutions
  • Trajectory of the connected device landscape for SMBs, including current usage of use of access control devices, cameras, security systems, smart thermostats, smart lighting, connected TVs, and more
  • Need and demand for data security and networking monitoring products
  • Strategies to educate SMBs on what solutions are available to them
  • Tools to extend SMB security and network management solution to offsite/work-at-home employees


Jennifer Kent Jennifer Kent, Vice President, Research, Parks Associates
Twitter ID: @JenniferMKent

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Christian Nascimento Christian Nascimento, VP of Product, Comcast Business

Christian Nascimento is Vice President of Product Management & Strategy for Comcast Business, where he is responsible for developing, launching and managing multiple product lines and service offerings used by businesses of all sizes.
Christian joined Comcast in 2006, and has held roles in both Consumer and Commercial services. He is currently responsible for the entire suite of Commercial Connectivity and Data solutions, including Internet, Metro-Ethernet, Wi-Fi and LTE. He also has responsibility for Commercial TV and Video Surveillance products. He manages all aspects of the product life cycle, from business development to launch, to analysis and enhancement to ensure growth.
He is married with four children, and lives in suburban Philadelphia. Christian holds a Bachelor of Science from Widener University and an MBA from Villanova University. He serves on the Board of Directors of Savi Solutions, Inc, and on the Board of Trustees of Widener University.

Ronald Peters Ronald Peters, Product Manager, Irdeto

Ronald leads product management for Trusted Home as well as Conditional Access at Irdeto, helping operators and service providers address security and deployment challenges for internet and broadcast services. Prior to joining Irdeto, he has worked for both service providers and technology providers, including Vodafone Ziggo, Samsung and Nokia. With 20 years of experience in mobility and media technologies, Ronald has insights into consumer and business trends driving the shifts in media consumption today. Ronald holds a Master of Science degree in Electronics and certifications in product management, marketing and business management.

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