Connecting the Potential with the Premise of the IoT

Whisker Labs - 2016 Webcast - Parks Associates

Tuesday, December 6, 2016
1 p.m. CT / 11 a.m. PT

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Co-hosted by Parks Associates and Whisker Labs

This webcast examines strategies to unlock the full potential of the residential IoT by extending smart capabilities to all devices - be they connected or not connected - in the smart home.

While there continues to be enthusiasm around the potential of IoT, today the IoT is fundamentally limited, with unconnected legacy devices creating dead zones in the home that constrain the full promise of smart home intelligence. Technology that enables real-time connectivity in home efficiency, safety and security is a strategic imperative.

Now and for years to come, connected smart devices will be a small fraction of all devices in use.

Parks Associates research finds approximately 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, but most purchases are “minor” devices such as smart lightbulbs and thermostats. Only 19% plan to buy a smart major appliance in the next 12 months, meaning millions of dishwashers, clothes dryers, and refrigerators with no smart features will remain in use for the foreseeable future.

Many IoT value propositions in energy, safety, control, and efficiency will remain unfulfilled until IoT industries can overcome the roadblocks created by these legacy devices. Technology that enables real-time connectivity in home efficiency, safety and security is a strategic imperative.

In this webcast, Parks Associates and Earth Networks examine the technologies that can connect legacy devices to smart devices and extend the IoT to all corners of the home. Speakers discuss consumer interest in use cases unlocked once true intelligence is enabled throughout the home:

  • Monitoring individual appliance usage and health to predict and prevent imminent failure
  • Providing presence information to other connected devices to enable efficiency programs
  • Optimizing energy storage within the home

Robert S. Marshall, CEO, Whisker Labs

Tom Kerber, Director, IoT Strategy, Parks Associates


Robert S. Marshall, CEO, Whisker Labs

Robert Marshall - Earth Networks - Free Parks Associates webcast

Robert Marshall is the founder and CEO of Earth Networks, which operates the largest and most comprehensive weather observation, lightning detection, and greenhouse gas monitoring networks in the world.

In 1992, Marshall co-founded AWS Convergence Technologies, the company that would become Earth Networks, by pioneering the networking of weather sensors and cameras using the Internet. Since then, the company has fostered partnerships with NWS, NOAA, NIST, the Lawrence Livermore National Laboratory, and many other government entities. Earth Networks provides its proprietary solutions to governments at the local, state and federal levels, and to enterprises across industries that include agriculture, energy, transportation, sports and recreation, education and others. The company also owns and operates the WeatherBug brand that informs and alerts millions to changing and severe weather.

Bob is passionate about big data – from weather and climate observations to connected home and IoT sensors and beyond. By developing groundbreaking technology to find ‘signals’ — valuable, meaningful intelligence — in this sea of big-data ‘noise’, Bob believes in improving and protecting people’s lives and livelihoods. He frequently speaks at major industry conferences, including those held by the American Meteorological Society and the World Meteorological Organization, on the topics of weather technology, public-private partnerships and STEM education. Bob has appeared on CNN, BBC World News, and ABC Nightly News, and has been quoted in major news outlets that include The New York Times, The Washington Post, Nature, and Scientific American, among others.

Prior to founding AWS and launching Earth Networks, Marshall served as a program manager and lead engineer at BBN, where he oversaw the development of several advanced military sensor, signal processing and networking programs.

Marshall sits on the board of directors of the Maryland Business Roundtable for Education, a coalition of more than 100 leading employers that have made a long-term commitment to support education reform and improve student achievement in Maryland.

Marshall is a cum laude graduate of the University of Maryland College of Engineering. In 2007, Marshall received the distinction of Outstanding Alumnus in Engineering and Information Technology for his contributions to the University and his professional and personal accomplishments.

In May 2011 and again in May 2013, Washingtonian magazine named Marshall one of the region’s 100 top Tech Titans who are making the D.C. area grow. In June 2011, DC Tech Source honored Marshall with their inaugural Technology Visionary award that recognizes a person who has a long track record of identifying issues and creating solutions.


Tom Kerber, Director, IoT Strategy, Parks Associates

Parks Associates - Tom Kerber

Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.

Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.



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