IoT Data: Adding Value to the Connected Product Lifecycle

Ayla Networks - 2016 Webcast - Parks Associates

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Co-hosted by Ayla Networks and Parks Associates

This webcast uncovers the real value of data for connected IoT solutions and how that data can be used throughout a product’s lifecycle.

Nearly 50% of U.S. broadband households will buy a smart home product in the 12 months to the end of 2016. In addition, over two-thirds already have at least one Internet-connected entertainment device.

These products constantly generate data and create a wealth of revenue opportunities that extend beyond predictive analytics to create new monetization and business models. Data also provides deep insight into a product throughout its lifecycle, from development to field testing that can reveal aspects of a solution that are working, what needs improvement, and how the product interacts with the cloud, mobile apps, and other devices in the connected home and IoT.

Parks Associates consumer research finds nearly 50% of consumers are concerned about vendors acquiring these kinds of product data, but the firm maintains that vendors can reduce these concerns by demonstrating the new and innovative ways data can be used to enhance the experience and deepen consumer engagement:

  • Ensuring proper support and maintenance of products
  • Offering complementary products and services
  • Offering valuable analytics, such as electricity usage by certain appliances, and recommendations or automation to achieve operational efficiency

In this webcast, speakers examine the high-value data created by smart home and connected devices, including best practices to ensure a company gets the most out of usage data and strategies to use data in enhancing the consumer experience and allaying concerns. Speakers focus on the long-term and cumulative advantages created by connected products, and discuss emerging strategies to use real-time analytics and feedback mechanisms to create the best consumer experience.


Jean-François Martin, Head of Products, IoT Analytics, mnubo

Josh Pederson, Senior Product Manager, Ayla Networks

Stuart Sikes, President, Parks Associates


Jean-François Martin, Head of Products, IoT Analytics, mnubo

Jean-François Martin - Ayla Webcast - Parks Associates

Jean-François Martin is the Head of Products at mnubo, an Internet of Things Analytics company delivering actionable business insights to manufacturers of connected products. M. Martin has more than 20 years’ experience building analytics solutions in emerging markets. Previously, he was Director of Products, Text Analytics at Nstein Technologies. Martin’s leadership role covers all steps of the technology life-cycle including idea generation, concept development and business analysis, technical implementation, and commercialization.

Martin holds a M.Sc. in Artificial Intelligence and a B.Sc. in Computer Science from Laval University.

Josh Pederson, Senior Product Manager, Ayla Networks

Ayla Networks Webcast - 2016

Josh Pederson is Sr. Product Manager of Cloud Platform at Ayla Networks. He has deep background in both SaaS and Platform-as-a-Service (PaaS) product development. Today he leads the Ayla team in defining the next generation of IoT platform, including the data and analytics strategy.

Stuart Sikes, President, Parks Associates

Stuart Sikes - Parks Associates webcast

Stuart Sikes is the president of Parks Associates, a market research firm specializing in consumer adoption of technology products and services. Stuart and team assist clients around the world by predicting trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world’s leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations. Stuart’s recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.

Stuart has served technology companies for over twenty years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation’s largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart’s roles have included sales, product marketing, marketing communications, and executive management.

Stuart holds an MBA from SMU and a BA in economics from Vanderbilt University.

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