Cellular M2M connections are forecast to grow from 135 million in 2011 to 2.3 billion by 2020, according to Machina Research*, whilst research from Parks Associates** shows a great potential for service providers in the emerging connected home market. For example, 12 percent of US consumers and 9 percent of Western European consumers are highly interested in home - ...read more
"A recent report from Park's Associates said that eighty-eight percent of women bought tech this year compared to eighty-three percent of men. Which would indicate that women are in fact are buying more consumer tech," said Lauren Goode of All Things D.
From the article, "More women are buying electronics" by Jay Gray
But in most cases, retail experts say, the slightly older models are perfectly fine. "Most of what people will buy this season will get them a lot of mileage," says Kurt Scherf, a principal analyst with consulting firm Parks Associates. For those looking to pick up a new set for the big game, here are three tips to - ...read more
The largest margin came in the laptop category, with 20 percent of women claiming they were in the market for a new portable PC against 14 percent of men. And they’re not just buying the gadgets for boyfriends or brothers, said Parks CEO Tricia Parks.
“Women are frequently the product buyers – and once she owns a CE - ...read more
Parks Associates asked 2,000 consumers, ages 18 and older about their buying habits in the consumer tech space. The study, which was conducted in late 2011, asked men and women which products they intend to buy before January 1, 2012. Retailer HSN announced the findings on Monday at the 2012 Consumer Electronics Show.
Women expressed more interest in tablets - ...read more
Only 9 percent of U.S. seniors making less than $50,000 a year own hearing aids, according to 2010 survey by medical devices research firm Parks Associates.
From the article, "Able Planet Plans Hearing Aid Alternative for Aging Population" by Karen E. Klein
According to recent research prepared by Parks Associates for HSN, women are more likely to purchase “hot” tech products than men. That includes everything from LCD TVs, to tablets, to laptops and smartphones. It turns out that women tend to engage in digital activities more frequently than their male counterparts. As a matter of fact, once a woman owns a - ...read more
With growing libraries of downloaded music and increasing access to streamed sources, consumers desire ways in which to expand their audio enjoyment at home, said Kurt Scherf, VP, principal analyst, Parks Associates. Networked audio products are becoming more commonplace as a way to extend music into multiple parts of the - ...read more
Infrastructure development and technology advances have piqued the interest of broadband service providers in this market, said Harry Wang, Director of Health and Mobile Product Research with Parks Associates. "BSPs are studying the market and piloting projects with partners in preparation for full engagement. The market - ...read more
With growing libraries of downloaded music and increasing access to streamed sources, consumers desire ways in which to expand their audio enjoyment at home, said Kurt Scherf, VP, principal analyst, Parks Associates. Networked audio products are becoming more commonplace as a way to extend music into multiple parts of the - ...read more