Digital Health Research Service

Impact of Technology on the Healthcare Needs of U.S. Consumers

Connected solutions are creating new opportunities in health services, home monitoring, and fitness devices for new and existing players in the health markets.

Parks Associates has been analyzing the healthcare markets and the impacts of new technologies since 2006. Our Digital Health Service provides companies, from insurers to OEMs to service providers, the information they need to understand their target markets and to develop strategies that will engage consumers.

Consumer Research Topics

  • Current health services, insurance, and relationship with physician
  • Consumer attitudes and motivational factors towards health and wellness lifestyle
  • Digital technology adoption, ownership, and use of tracking tools & apps
  • Ownership of home health devices, including self-monitoring devices
  • Use of fitness tracking devices, apps, or web portals for exercise and fitness
  • Consumer engagement with services designed to drive positive changes
  • Size of elderly population, living conditions, and adoption/usage of aging-in-place solutions


Julianne O'Connor - Parks Associates.

Julianne O'Connor

Business Development Associate
Parks Associates

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