COMPLIMENTARY WEBINARBoosting Service Value with Identity Theft Prevention SolutionsThursday, Oct 1, 2020 | 1 pm CT (11 am PT)
54% of US broadband households are concerned about identity theft, making it the top ranked security/privacy concern ahead of others such as virus infections and hackers accessing a device. This webinar explores the consumer demand for identity protection and the market opportunities for service providers to leverage value-added identity protection services to enhance customer relationships and drive sales growth. Cybersecurity threats facing consumers take many serious forms, but identity theft can cause the most damage to one’s life, reputation, and finances. Identity theft—the acquisition and use of a person's private identifying information to commit a crime or fraud—takes many forms, ranging from theft of credit card and social security numbers to the assimilation of personal information from across the internet in order to takeover online accounts. Most consumers are very familiar with the term ‘identity theft’ considering the remarkable statistics that show every two seconds there’s another identity theft . Parks Associates finds that 5% of US broadband households annually experience identity theft, which equates to 5.5 million households and at least 6.6 million people when considering the dual adult impact on married households. The number of victims is even higher when including a share of the 11% of non-broadband households. Identity theft ranks as the top data security or privacy concern, cited by over half of all households. New identify protection solutions that blend a robust password manager with an online monitoring service and automated consumer alerts enable a rapid mitigation of loss when credentials have been breached. Today, this type of protection can be offered through a variety of consumer-facing service providers, including professional security dealers, insurance, and internet service providers (ISPs). Consumers cite cybersecurity services as the adjacent service most likely to influence subscription when bundled with home security monitoring. Identity protection also can be a fitting complement for insurance policies grounded in the value proposition of peace of mind and loss prevention. Finally, protecting security of online experiences and the home network is essential to services from ISPs. Topics
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