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DATE AND VENUE

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Wednesday, October 3 (8:00 a.m. – 5:00 p.m.)

Hyatt Regency Santa Clara

5101 Great America Parkway

Santa Clara, CA 95054

408-200-1234

Contact Parks Associates

Agenda
TIME EVENT SPEAKER

8:00 am

Breakfast

 

8:30 am

Welcome and Introductions

Kurt Scherf
VP and Principal Analyst

8:40 am

Broadband Update: Changing Dynamics in a Maturing Market

This presentation will provide insights for the following topics:

• Trends and outlook for the deployment of access technologies (DSL, cable modem, FTTx, broadband wireless, BPL) and changing competitive dynamics in the U.S. BSP market

• The services and applications broadband service providers should deploy to increase ARPU and reduce churn

• Strategies for broadband service providers to fend off competition from over-the-top service providers

Michael Cai
Dir. of Broadband & Gaming

9:30 am

Television 2.0: The Impact of IPTV on the Digital Lifestyle

In many respects, the television set remains the key digital home platform. This presentation analyzes the market for advanced television services, examining the role of IP video services in acquiring and retaining customers and generating additional revenue streams. Specifically, this session will cover:

• Understanding the role of television services on a global basis (cable, satellite, DTT, and IPTV)

• Keys to differentiating and monetizing television services

• Identifying key television-based value-added services that matter to consumers

• International case studies: next-generation television services for comparison and contrast

• The impact of TV 2.0 to communications, entertainment, and home networking

Kurt Scherf
VP and Principal Analyst

10:30 am

Morning Break

 

10:45 am

Digital Media Around the Globe

This session will provide a digital world map and highlight:

• Unique differences between key international markets

• Global trends that are consistently observed across geographies

• The best and worst markets for digital media products and services

John Barrett
Dir. of Research

 

11:45 am

Lunch and Networking with Parks Associates’ Analysts

Join Parks Associates’ leading industry analysts for lunch, an excellent opportunity to speak one-on-one and ask specific questions relevant to your business while enjoying a delicious lunch.

 

12:45 pm

Console and Online Gaming Trends

Taken together, gaming content and platforms are set to play a more significant role in the digital home in the next five years. This session will cover the following topics:

• What are the trends in online gaming, and how do they impact the digital home value chain?

• What are the capabilities of Xbox 360, PS3, and Wii?

• How will game consoles compete with other digital media server and adapter platforms?

How does digital media delivery on a game console impact service providers?

• The future of game advertising

Michael Cai
Dir. of Broadband & Gaming

1:45 pm

Home Networking: Beyond Infrastructure

This session will provide analysis and commentary on the following subjects:

• The home networking media puzzle and its pieces: where are Wi-Fi®, HomePlug, HomePNA, MoCA and related coaxial solutions, Ethernet, etc., now starting to find market traction?

• Understanding connectivity from a service provider’s perspective: the near- and mid-term role of the residential gateway and other CPE

• An evaluation of entertainment and multimedia platforms that will spur growth in the connected entertainment industries

Kurt Scherf
VP and Principal Analyst

2:45 pm

Afternoon Break

 

3:00 pm

Social Media and Web 2.0

This presentation will analyze the "social media" space and provide:

• An overview of consumer usage patterns

• An analysis of where these trends are leading and the overall impact they will have on online media

• An understanding of how the industry can monetize and utilize social media

John Barrett
Dir. of Research

4:00 pm

Online Video: The Industry and the Consumer

This presentation analyzes the impact of online video on a number of parties and examines the outlook for these services on both a user-paid and ad-supported basis. Specifically, this presentation will cover:

• An overview of the players in the space – from online rental and download-to-burn providers to aggregators and TV-on-the-Internet providers

• Understanding the business cases for online video

• An examination of what online video means to P2P, CDN, and other delivery solutions

Kurt Scherf
VP and Principal Analyst

Michael Cai
Dir. of Broadband & Gaming

5:00 pm

Cocktail Reception

Mingle with Parks Associates’ analysts and seminar attendees.

 
Purchase Materials

$1,500

$1,000 for Client Service Members

Purchase Materials

For more information, contact Parks Associates

 

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