Parks Associates

	CONNECTIONS™
	CONNECTIONS™ Europe
	WORKSHOPS
	WEBCASTS
	PARKS AT INDUSTRY EVENTS
	GET PARKS TO SPEAK
	CONTACT US
	PARKS POINTS

PARKS ASSOCIATES AT CES 2005

Parks Associates Presents: The Digital Home Highway

January 5, 2005 9:00 a.m. - 4:00 p.m.
Parks Associates will host a pre-show workshop, The Digital Home Highway, providing consumer data, insight, and analysis on broadband services, multimedia applications and platforms, on-demand content, DRM, and the connected consumer. The workshop will feature information from Parks Associates’ most recent consumer studies and industry reports. Workshop passes can be purchased for a half-day or full-day.

Parks Associates’ CES workshop is intended to blend critical thinking and analysis from our analyst team with real-world case studies from companies successfully navigating the Digital Home Highway. Parks Associates’ analysts will present the latest data and analysis for 30 minutes, followed by a 10-12 minute presentation from an industry executive.

Location: South Hall 106-107

During CES, be sure to visit us at Booth #25930 in LVCC South 2.

Agenda Overview

The Digital Home Highway: Opportunities, Pot Holes, and Speed Bumps

Paving the Digital Expressway: Broadband and Connectivity Outlook

The Digital Tollroad: Content-on-Demand Services

Gridlock Up Ahead: The DRM Dilemma

Special Lunch: Leadership Panel

Paving the Highway: Leaders in the Digital Home Market *

The Digital Home Highway: The Consumer and Multimedia Vehicles

Drivers Wanted: Understanding Consumers in the Digital Home

Crossroads: The PC’s Emergence as a Multimedia Hub

Are We There Yet? Connected Consumer Electronics

* lunch included with purchase of morning or afternoon session

Agenda

The Digital Home Highway: Opportunities, Pot Holes, and Speed Bumps
9:00- 9:45 am	Paving the Digital Expressway: Broadband and Connectivity Outlook Session Topics: State of the Union: comparing broadband and narrowband households Impact of FCC rulings on broadband growth The value of fiber to both service providers and consumers The evolving role of service providers: Telcos vs. cable MSOs The future of broadband access Research Presented by Will Cheek, Analyst, Parks Associates Industry Insight from Alain Fernando-Santana, CEO of NetCentrex Featuring Parks Associates’ research— Trends in U.S. Broadband Adoption and Untethering Broadband: WiMAX, 802.20, & Others
9:45 -10:30 am	The Digital Tollroad: Content-on-Demand Services Session Topics: Who’s selling and who’s buying content-on-demand Evolving role of service providers Impact of Janus and UPnP on market demand The persistent piracy problem Research Presented by John Barrett, Director of Research, Parks Associates Industry Insight from Mark Gray, CEO of Kasenna Featuring Parks Associates’ research— Video-on-Demand & PVR: Analysis & Forecasts; Networked Gaming; and Digital Music: Analysis & Forecasts
10:30 - 11:00 am	Coffee Break
11:00 – 11:45 am	Gridlock Up Ahead: The DRM Dilemma Session Topics: Understanding rights management separate from content protection The changing face of copyright law Digital rights management through the “value chain” Copy protection and conditional access Internet DRM solutions The importance of high-definition interfaces In-home “distribution protection” as key to sharing content within the home network environment How industry consortia will shape DRM Research Presented by Kurt Scherf, Vice President and Principal Analyst, Parks Associates Industry Insight from Chris Parkerson, DRM Evangelist, RSA Security Featuring Parks Associates’ research— Digital Rights: Content Ownership & Distribution
Special Lunch: Leadership Panel
11:45 – 1:00 pm	Paving the Highway: Leaders in the Digital Home Market Followed by Lunch* Mark Cook, Director, Imaging Systems Strategy, Eastman Kodak Peter Lee, Vice President, The Walt Disney Company Walt Megura, General Manager, Broadband Networks, Nortel Networks Neil Smith, General Manager, AOL Digital Media Services Group Panel Topics Success in the past two years Where have we found success as an industry in the last year or two in terms of meeting the demand for on-demand services to the consumer? DRM and Copyright Protection How do we define when DRM is needed? How do we protect both the user and the content owners? How can we create flexible rules across platforms? Winning Business Models and Success Factors How can we create a successful marriage between content & consumer rights? What will attract more customers? What is the best approach to distributing content to the many mobile and portable devices and platforms? Platforms What are your thoughts on the expansion and integration of the PC, CE, AND portable platforms? What are the end-user requirements for these devices? Who will be deploying these devices in the next two years? How does the traditional big-box player fit into on-demand entertainment? Success Factors Where will we see success in the next two years? What key industry activities will you look for as measures of progress? What are the critical issues the industry needs to address?
The Digital Home Highway: The Consumer and Multimedia Vehicles
1:00- 1:45 pm	Drivers Wanted: Understanding Consumers in the Digital Home Session Topics: Tracking consumer product purchase intentions Understanding consumer segments by media usage How are consumers using the Internet for entertainment? Who are the early-adopter consumers for PC-to-CE connectivity? Profiles in high-end entertainment households Research Presented by Kurt Scherf, Vice President and Principal Analyst, Parks Associates Industry Insight from Colin L.M. Macnab, Vice President of Marketing & Business Development, Atheros Featuring Parks Associates’ research— Consumers & Emerging Multimedia Platforms Profiles in PC usage
1:45 – 2:30 pm	Crossroads: The PC’s Emergence as a Multimedia Hub Session Topics: Consumer multimedia habits on the computer Hardware and technology adoption Media PCs and the move towards “living room friendly” form factors Centralized vs. distributed storage of content Research Presented by John Barrett, Director of Research, Parks Associates Industry Insight from Speaker to be announced Featuring Parks Associates ’ research — The PC as a Multimedia Platform and Digital Media Adapters & Receivers: Analysis & Forecasts
2:30-3:00 pm	Break
3:00 – 3:45 pm	Are We There Yet? Connected Consumer Electronics Session Topics: Technology solutions for connected CE: home networking & middleware Multiroom DVR as the first middle-market entertainment networking solution? The changing face of music platforms inside & outside the home Understanding the “media server” – consumer preferences & products of note Research Presented by Kurt Scherf, Vice President and Principal Analyst, Parks Associates Industry Insight from Idan Kessel, Senior Vice President of Business Development, TMT Coaxial Networks Featuring Parks Associates ’ research— Multimedia Networks in the Home: Analysis & Forecast; Video-on-Demand and PVR: Analysis & Forecasts; and Media Servers: Analysis & Forecasts

For more information, please visit www.cesweb.org

All Registration for the workshops and for the sessions at CES International 2005 are handled by CES Show Management. If you have specific questions regarding the content of the Parks Associates' sessions or workshops, please contact Elizabeth Parks. If you have questions regarding CES, please contact show management

Subscribe to PARKS POINTS | View FAST FACTS
© 1998-2008 Parks Associates. All rights reserved | CONTACT PARKS 1-800-PARKS11 or 972-490-1113
Design: FigDesign | Browse Parks Associates Industry Reports

	HOME		ABOUT US		INDUSTRY REPORTS & SERVICES		PRESS ROOM		EVENTS
..

		Search parksassociates.com: