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February 22, 2021

60% of US broadband households willing to pay for a power backup service

Uplight, Austin Energy, and more industry leaders to discuss emerging business models and impact of COVID-19 on adoption of energy management solutions at Smart Energy Summit

Parks Associates will host the first session of the twelfth annual Smart Energy Summit: Engaging the Consumer tomorrow, February 23, with two virtual sessions featuring visionary presentations and interactive discussion with executives from Uplight, Austin Energy, Universal Electronics Inc., and STRATIS/RealPage.

Smart Energy Summit is sponsored by Bidgely, Austin Energy, Ossiaco, FLO, and American Water Homeowner Services.

New research from Parks Associates finds 60% of US broadband households are willing to pay a monthly fee for a system that would provide backup power during a power outage, including 37% who are willing to pay $10+ per month.

Smart Energy Summit: Engaging the Consumer features consumer research and interactive executive sessions on February 23-24, April 28, August 18, and October 27. The annual conference examines the expanding market for the smart home in the residential energy ecosystem and the role of energy solutions within the Internet of Things, including connected devices, energy management, utility services, and home control platforms and services.

“Major events, from the COVID-19 pandemic to the power crisis in Texas, will continue to influence how consumers perceive and interact with the energy services in their homes,” said Jennifer Kent, VP, Research, Parks Associates. “At Smart Energy Summit, we will discuss the impact of recent events on the residential energy markets and how they will drive a new generation of advanced utility programs and adoption of smart energy solutions for the home.”

The virtual sessions “Impact of COVID-19: Consumer Behavior and Energy Management” and “Home Services: Rethinking Utility Revenue Models” examine the impact of COVID-19 on shifts in consumer behavior and adoption of energy management solutions, as well as emerging business models and current trends.

Visionary Insight speakers:


Executive Q&A speaker


Featured executive speakers for the sessions:

At Smart Energy Summit, industry leaders from utilities, service providers, manufacturers, and technology companies will participate in virtual panel discussions about the impact of direct consumer participation in energy markets and strategies to increase consumer engagement.

Additional Parks Associates data:

  • 43% of US broadband households report a preference for energy providers that offer renewable energy resources like solar and wind versus providers that offer only traditional sources such as oil and gas.
  • 11% of US broadband households own at least one smart light bulb, up from 8% in 2018, and 9% own a smart plug/adapter module, up from 6% in 2018.
  • 34% of US broadband households own a smart home device, and 23% own three or more smart home devices.

To schedule an interview or to request data, contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.smartenergysmt.com.