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30 JAN 2013

Parks Associates: 60-80% of U.S. broadband home owners willing to pay for energy-saving products

Research Workshop at Smart Energy Summit focuses on consumer and utility perspectives for home management markets

Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay $109 for a smart water-tank controller and $77 for a smart thermostat that save them 20% on their energy bills, compared to $256 for attic insulation for the same savings. 

The international research firm  will present new energy research at the half-day workshop "Understanding Utilities and Consumers: Energy Management Markets" on February 25, 1:00-5:00 p.m. in San Antonio, prior to the fourth-annual Smart Energy Summit. Workshop presenters will discuss detailed research on the home energy management markets and strategies to overcome consumer reluctance to adopt new energy solutions, including case studies from Alarm.com, Wi-Fi Alliance, and UPnP Alliance. 

"The level of energy savings contributes only a portion of the perceived value of a product," said Stuart Sikes, President, Parks Associates. "The energy market has a variety of innovative solutions such as Lowe's Iris line and the Nest Learning Thermostat. At our workshop at the Smart Energy Summit, we will discuss strategies to communicate that value to consumers. We will evaluate the strengths and weaknesses of different market approaches, the new challenges of integrating connected CE into home management services, and efforts to balance equipment costs, monthly fees, and system capabilities."

Workshop Presenters:

Hudson Levy, Senior Product Marketing Manager, Alarm.com

Greg Ennis, Technical Director, Wi-Fi Alliance

Speaker TBD, UPnP Forum

John Barrett, Director, Consumer Analytics, Parks Associates

Stuart Sikes, President, Parks Associates

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Workshop Sessions:

Consumer Perspectives: Security, Energy, and Home Management Services

Convergence in the Connected Home

Scaling to Keep Pace with Explosion of Connected Devices

Connecting with Utilities

The workshop will also highlight new research from Parks Associates' survey of U.S. electric utilities that offers insights into their communication methods and protocols. This survey of utility executives throughout the nation also found positive interest in partnerships with OEMs and security and broadband service providers.

Smart Energy Summit is the only executive conference that specifically focuses on home energy management solutions, consumer engagement, and perspectives from utilities, telcos, and other service providers. The event features keynotes from Lowe’s and Honeywell and a joint presentation from Alarm.com and SDG&E.

Visit http://www.smartenergysummit2013.com or contact 972-490-1113, sales@parksassociates.com for information. Media can register online at http://www.parksassociates.com/ses-presspass.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities to help empower consumers with solutions to save energy in the home. The event addresses the potential benefits of incorporating smart products into energy efficiency and DR programs and the opportunities across converging ecosystems for the market for energy solutions, including connected devices, energy management, utility services, and home control platforms and services.

The Smart Energy Summit focuses on identifying new strategies that utilities and other providers can leverage as a result of the adoption of new consumer technologies. Research analysts, thought leaders, and industry executives present and discuss business strategies, case studies, partnership opportunities, and consumer research that utilities, service providers, retailers, and manufacturers can use to expand and monetize their energy offerings.

The ninth-annual Smart Energy Summit will take place February 19-21, 2018, at the Omni Austin Hotel Downtown in Austin, Texas. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy18. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2018.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.