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30 JAN 2013


Parks Associates: 60-80% of U.S. broadband home owners willing to pay for energy-saving products

Research Workshop at Smart Energy Summit focuses on consumer and utility perspectives for home management markets

Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay $109 for a smart water-tank controller and $77 for a smart thermostat that save them 20% on their energy bills, compared to $256 for attic insulation for the same savings. 

The international research firm  will present new energy research at the half-day workshop "Understanding Utilities and Consumers: Energy Management Markets" on February 25, 1:00-5:00 p.m. in San Antonio, prior to the fourth-annual Smart Energy Summit. Workshop presenters will discuss detailed research on the home energy management markets and strategies to overcome consumer reluctance to adopt new energy solutions, including case studies from Alarm.com, Wi-Fi Alliance, and UPnP Alliance. 

"The level of energy savings contributes only a portion of the perceived value of a product," said Stuart Sikes, President, Parks Associates. "The energy market has a variety of innovative solutions such as Lowe's Iris line and the Nest Learning Thermostat. At our workshop at the Smart Energy Summit, we will discuss strategies to communicate that value to consumers. We will evaluate the strengths and weaknesses of different market approaches, the new challenges of integrating connected CE into home management services, and efforts to balance equipment costs, monthly fees, and system capabilities."

Workshop Presenters:

Hudson Levy, Senior Product Marketing Manager, Alarm.com

Greg Ennis, Technical Director, Wi-Fi Alliance

Speaker TBD, UPnP Forum

John Barrett, Director, Consumer Analytics, Parks Associates

Stuart Sikes, President, Parks Associates

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Workshop Sessions:

Consumer Perspectives: Security, Energy, and Home Management Services

Convergence in the Connected Home

Scaling to Keep Pace with Explosion of Connected Devices

Connecting with Utilities

The workshop will also highlight new research from Parks Associates' survey of U.S. electric utilities that offers insights into their communication methods and protocols. This survey of utility executives throughout the nation also found positive interest in partnerships with OEMs and security and broadband service providers.

Smart Energy Summit is the only executive conference that specifically focuses on home energy management solutions, consumer engagement, and perspectives from utilities, telcos, and other service providers. The event features keynotes from Lowe’s and Honeywell and a joint presentation from Alarm.com and SDG&E.

Visit http://www.smartenergysummit2013.com or contact 972-490-1113, sales@parksassociates.com for information. Media can register online at http://www.parksassociates.com/ses-presspass.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address discuss strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit hosts virtual sessions on February 23-24, April 28, August 4, and October 27 in 2021. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy21. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.ses2021.com.
 

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com