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The Agenda for the Smart Energy Summit features panels from experts in energy management, with discussion on current technologies and consumer research.

Monday, February 25 (registration desk open 12:00-6:00 p.m. – Outside of Alamo Room)

12:00-6:00 p.m.

Smart Energy Summit Registration Open - Outside of Alamo Room

1:00-5:00 p.m.

Understanding Utilities and Consumers: Energy Management Markets - Alamo Room
A Parks Associates Pre-summit Research Workshop

View Agenda

5:30 p.m.

Networking Reception - Yellow Rose/Gunter Terrace

Tuesday, February 26 (registration desk opens at 7:30 a.m. – Outside of Crystal Ballroom)

7:30 a.m.

Registration Open - outside of the Crystal Ballroom

7:30 a.m.

Continental Breakfast - Yellow Rose/Gunter Terrace

8:15 a.m.

Welcome and Opening Remarks - Crystal Ballroom

8:30 a.m.

Energy Management Solutions: State of the Market - Crystal Ballroom

Utilities, both restructured and regulated, continue to focus on customer engagement for purposes of both cost containment and competitive advantage. This session presents solutions for utilities to enhance their value proposition and engage consumers in new offerings while still managing costs. Topics include:

• The changing role of utilities in home energy management

• Value propositions driving the market

• Steps to overcome consumers' price sensitivity for new energy solutions


Stuart Sikes, President, Parks Associates

9:00 a.m.

Opening Keynote - Partnering for Success in Home Energy Management - Crystal Ballroom

Alarm.com - Smart Energy Summit Keynote

Roy Perry
Vice President, Ecosystem Alliances

Alarm.com - Smart Energy Summit keynote
SDG&E - Smart Energy Summit 2013 Keynote

Ted M. Reguly
Director, Customer Programs and Projects
San Diego Gas & Electric (SDG&E)

SDG&E - Smart Energy Summit Keynote

Creative partnerships and business models promise to help electric utilities leverage the growing base of connected homes in the U.S., to further achieve their goals in reducing overall energy usage (EE) and mitigating peak energy usage (DR) in the home. SDG&E and Alarm.com share perspectives on how utilities and third parties with connected home platforms can cooperate in the consumer energy management value chain and share highlights of their joint peak day rebate DR program launched last year.

9:30 a.m.

Engaging Consumers: Case Studies and Success Stories - Crystal Ballroom

Energy providers and their partners have, for several years, focused on building a valued relationship with their subscribers. Some efforts show progress while others have been lackluster. This session looks at the energy programs and bundling strategies that have been effective in driving consumer interest, including:

• Effective programs deployed by energy providers

• Consumer motivators

• Bundling energy-related services with home monitoring and controls solutions


Renée Castillo, Senior Director of Customer Services, Salt River Project

Brad Cherry, HAN Readiness Senior Project Manager, Southern California Edison

Greg Memo, CEO, GreenWave Reality

Roderick Morris, SVP of Marketing and Operations, Opower


John Barrett, Director, Consumer Analytics, Parks Associates

10:30 a.m.

AlertMe - Smart Energy Summit 2013Refreshment Break in Showcase - Yellow Rose/Gunter Terrace
Sponsored by AlertMe

11:00 a.m.

The Role of Energy Providers in Home Energy Management - Crystal Ballroom

The market for home energy management is expanding with the proliferation of distributed generation and IP-based home controls, pushing energy providers to adapt and provide new solutions that expand energy efficiency (EE) and demand response (DR) participation and grow the relationship with consumers. This session examines the factors reshaping the energy market and profiles future roles of energy providers. Key topics include:

• Evolution of retail energy providers

• Impact of home monitoring and controls

• Convergence of traditionally separate verticals in the home


Wayne Callender, Manager of Market Intelligence, CPS Energy

Denis Garman, Category Leader, Duke Energy, Home Efficiency Solutions

Bill Harmon, VP, Mass Markets & Product Innovation, Reliant Energy

V. Rory Jones, President, PlanetEcosystems


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

12:00 p.m.

Luncheon Keynote - The Wave of Engagement - Magnolia/Bluebonnet

Honeywell Keynote - Smart Energy Summit 2013

Jeremy Eaton
VP & GM Honeywell Smart Grid Solutions

Honeywell - Smart Energy Summit Keynote

Customer engagement is a long-debated-yet-seemingly-elusive ideal in the utility world. However, getting customers involved in managing their energy use is not an exercise that requires PhDs or psychic friends. It is way less rigorous than the debate suggests — a simple, two-step process. First is understanding what truly motivates people when it comes to energy. (Hint: “cost” isn’t the primary ‘c’ word that drives homeowners’ actions.) The other half is submitting to the path of least resistance, riding the wave of technological and societal trends shaping customers’ daily routines, rather than paddling further out to sea.

The keynote shows how the tech community has successful applied this practice, citing examples that demonstrate consumers are willing to connect and adopt efficient behaviors. It also explores the potential impact on demand management if utilities adopt a similar approach. And it looks at how riding one communal wave and then catching others can help utilities establish relationships with even more customers, and open the industry to deep and far-reaching engagement.

1:30 p.m.

Utility Partnerships: Strategies and Implications - Crystal Ballroom

Utilities are now partnering with communications service providers, security providers, and retailers to offer bundled solutions for the homeowner. In crafting the "ideal" partnership, utilities have to determine their desired line of demarcation for the home, the amount of information they can and will share, and ultimately the role they want in the market. This session examines the variables involved with each potential partnership, including the challenges and benefits for each player:

• Early relationships between energy providers and security companies

• Telcos, broadband services providers, security companies as partners or competitors

• Bundles that best complement energy services


Jarrett Simon, Director Energy Efficiency, CenterPoint Energy

Louis Szablya, VP Sales and Marketing, Energate

Adam Tichelaar, Director, Connected Home Solutions & Program Management, North America, Amdocs


John Barrett, Director, Consumer Analytics, Parks Associates

2:30 p.m.

Demand Response: Creating a Value Proposition for Energy Savings - Crystal Ballroom

Real-time measurement and verification solutions are changing demand response (DR) programs. Utilities can verify load shedding immediately and install important feedback mechanisms to calculate savings, motivate consumers, and show immediate benefits. This session examines the devices, business models and value propositions behind demand response and discusses the various beneficiaries of demand response programs, including:

• Role of connected appliances in expanding DR markets

• Designing and marketing successful DR programs for consumers


Angela Chuang, Senior Project Manager, EPRI

Seth Frader-Thompson, CEO, EnergyHub

Deborah Kimberly, VP of Distributed Energy Services, Austin Energy

Edwin Reyes, Jr., Director, Utility Sales, Southwest Region, Comverge Inc.


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

3:30 p.m.

IPSO Alliance - Smart Energy Summit 2013Refreshment Break in Showcase - Yellow Rose/Gunter Terrace
Sponsored by IPSO Alliance

4:00 p.m.

Integrating Energy Management Solutions into Home Controls Platforms - Crystal Ballroom

Connectivity creates new relationships with consumers. Nearly every OEM is developing a connected home strategy, with energy as a key part of an application ecosystem that extends beyond basic functionality to enable a unique, fully integrated user experience. This session looks at different scenarios within this vision, the roles of each player, and the value proposition when adding energy monitoring and management to previously separate home control systems. Topics include:

• The importance of energy in creating demand

• Ownership of the energy management initiative


David Bercovich, VP, North America, AlertMe

Stuart Lombard, President & CEO, ecobee

Letha McLaren, Vice President, Product Management, iControl Networks

Duane Paulson, Senior Vice President of Product and Market Development, Linear LLC

Paul Pishal, Vice President, Business Development, M2M, Hitachi Communication Technologies Americas


Stuart Sikes, President, Parks Associates

5:00 p.m.

Closing Keynote - Finding the Key to the Connected Home - Crystal Ballroom

Lowe's - Smart Energy Summit Keynote

Kevin Meagher
Vice President & General Manager, Smart Home
Lowe's Companies, Inc.

Lowe's - Smart Energy Summit Keynote

The connected home has promised so much over the years but has yet to deliver. The groundswell of initiatives and the arrival of new players suggest there is new momentum, but after so many false dawns, why is it different this time? One of the surprising new players in the market is Lowe’s, a home improvement retailer with no history in selling and supporting Internet-connected products and services. In this presentation Lowe’s outlines why they have entered the market and explain what they believe are the critical success factors. In particular, they outline where they see the role of energy management in the emerging home ecosystem.

5:30 p.m.

Closing Comments & Long-Term Outlook - Crystal Ballroom

Parks Associates reviews the day’s presentations and applies the key points to the firm's long-term forecasts for the home energy management industry.


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

5:30 p.m.

Networking Reception - Yellow Rose/Gunter Terrace

7:00 p.m.

VIP Dinner
The County Line BBQ, on the Riverwalk

Wednesday, February 27 (registration desk opens at 7:30 a.m. – Outside of Crystal Ballroom)

7:30 a.m.

Registration Open - outside of Crystal Ballroom

7:30 a.m.

Continental Breakfast - Yellow Rose/Gunter Terrace

8:15 a.m.

Welcome and Opening Comments - Crystal Ballroom

8:45 a.m.

The Role of Cloud-based Services and Connected Appliances in Energy Management - Crystal Ballroom

OEMs from a variety of industries are adding connectivity to their products. Many utilities are already testing connected appliances, including pool pumps, hot water heaters, and dryers, while retailers are maneuvering to be the source to consumers for Internet-connected appliances. This session examines the components necessary to move home systems to the cloud, consumer demand for cloud-based solutions, and the challenges to utilities, service providers, and vendors in tying together a variety of virtual objects. Topics include:

• Status and current pilots for cloud-enabled home controls solutions

• The case for connected white goods

• Consumer drivers for connected devices and the energy value proposition


Eric Danziger, VP of Business Development, Genability

Shane Dyer, President & Founder, Arrayent

Kevin M. Henry, Director Business Development, DACOR

Bernard Kiriakos, VP Business Development, Technicolor

Ken Wacks, Home, Building & Utility Systems; Member, Gridwise Architecture Council


Stuart Sikes, President, Parks Associates

10:00 a.m.

Keynote - Getting to 2050 Profitably with Happy, Engaged Customers - Crystal Ballroom

Doug Housemann - EnerNex - Smart Energy Summit 2013 Keynote

Doug Housemann
Vice President of Technology and Innovations

EnerNex - Smart Energy Summit 2013

The grid is changing, not as fast as the cellular industry changed the phone industry, but at a pace that is faster than the electric industry has ever seen before. Those changes not only impact the incumbents but the whole stakeholder community, hundreds of billions of dollars in stranded assets will be created. Customers pay almost zero attention to electricity – unless the power is out. Most companies have segmented the industry into a handful of segments and do very broad brush marketing. The reality is that there are over 1800 unique customer segments with different needs, motivations and responses today. What happens to those segments as the industry moves forward? How do we actually engage customers beyond turning on the switch and never turning it off in the new electric age?

10:30 a.m.

Itron - Smart Energy Summit sponsorRefreshment Break in Showcase - Yellow Rose/Gunter Terrace
Sponsored by Itron

11:00 a.m.

SEP 2.0 and the Future of the Smart Meter - Crystal Ballroom

Parks Associates estimates over 44 million AMI-capable meters will be installed by the end of 2012, rising to 62 million by 2015. However, one-half of installed meters do not have HAN capabilities, as smart-grid funding preceded HAN standards. Utilities are espousing a consumer-centric business model, but the role of the smart meter in this approach is unclear. This session details the next steps for utilities in leveraging smart meters to create value for consumers, the role of standards in defining these devices, and strategies to overcome consumers' negative impressions of smart meters. Topics include:

• Status of smart meter architecture

• The outlook for home area network deployments over the next three years

• Relationship of smart meters to other consumer-oriented solutions


Barry Haaser, Managing Director, OpenADR Alliance

Doug Housemann, Vice President, EnerNex

Stephen Johnson, Product Line Manager, Consumer Energy Management, Itron

Robby Simpson, System Architect, GE Digital Energy

Tim Weidenbach, VP Product Management, Landis & Gyr


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

12:00 p.m.

Networking Lunch - Magnolia/Bluebonnet

1:00 p.m.

Big Data and Analytics: Monetizing Data - Crystal Ballroom

Smart meters and IP devices can provide companies and consumers with loads of data about the household, energy consumption, and efficiency of connected devices. To leverage the power of big data, utilities must first overcome challenges of inundation and privacy concerns while crafting a common means to share data. This session looks at current products and efforts, including smart apps, Green Button, and ESPI, to extract value from the tremendous amount of data being created. Topics to address:

• Leveraging users’ data into a value-added features

• Consumer reluctance to share personal information

• Data ownership: Who owns the data?


Prateek Chakravarty, VP of Business Development, Bidgely

Joel Hagan, CEO, ONZO

Roy Johnson, CEO, EcoFactor, Inc.


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

2:00 p.m.

Device Interoperability: A Progress Report - Crystal Ballroom

Lack of standards has been cited as a significant barrier to broad deployment of energy-related products. Consumers need assurances their networked appliances will work no matter where they live, and vendors and OEMs have to be able to guarantee their systems' benefits no matter the environment. However, adoption of common protocols could limit manufacturer's opportunities for differentiation and added value. This session examines the status of standards for the home network, the potential pitfalls, and strategies to build interoperability in the home. Topics include:

• Evolution of the primary home networking standards

• Interoperability as a growth driver or inhibitor

• Creating differentiation in a standards-based environment


Mike Coop, Co-Chair, Marcom Committee, IPSO Alliance

Greg Fyke, Director of Marketing, Wireless Products, Silicon Laboratories

Fabrice Hoerner, Senior Manager, Technical Marketing, Qualcomm

Alan Messer, President and Chairman, UPnP Forum

Bill Scheffler, Senior Director of North American Business Development, Z-Wave Alliance/Sigma Designs

Kumaran Siva, Board Member, HGI; Segment Marketing Manager, ARM Inc.


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

3:00 p.m.

Channel Strategies: Retail, Online, and Service Provider - Crystal Ballroom

New channels and platforms are changing the approach to the home controls market, creating competition and driving down costs. Prior successes come from channels with direct consumer contact, but connectivity and cloud services provide product differentiation and create paths for manufacturers, service providers, and retailers to build new relationships with consumers. This session looks at the changing channel strategies and the challenge of communicating the home energy management value proposition to consumers, including:

• Using connectivity and the cloud to forge a direct consumer relationship

• Advantages of each channel in communicating the value proposition in energy management

• Future of retail and consumer shopping trends for connected devices and energy solutions


Brian Huey, Business Development - Smart Grid and Energy Management, Sprint

Yann Kulp, Vice President, Strategy & Business Development, Eco-Business, Schneider Electric

Kevin Meagher, Vice President & General Manager, Smart Home, Lowe's Companies, Inc.

Rich Peterson, VP Retail and Channel Development, INSTEON - Smarthome

Jeff Wilson, Director of Product Management, NETGEAR


Stuart Sikes, President, Parks Associates

4:00 p.m.

Closing Comments - Crystal Ballroom

Questions about speaking? Contact Parks Associates.

Speakers examine the current status of Smart Grids for different regions in the U.S. and around the world while equipment makers and service providers discuss the opportunities and pitfalls of integrating with Smart Grids and providing new benefits to consumers from cloud services and in-home control products.

View Program Guide from 2011 Event. (PDF, 8 MB)