Welcome and Building a Compelling Television Service: Industry Drivers and Consumer Desires

As the market environment for fixed-line services grows ever more competitive, what role will advanced television services play in attracting and retaining customers and growing revenue per subscriber? This presentation examines the worldwide pay television market, providing context for the competitive environment in major worldwide geographies and countries. Consumer data from Parks Associates’ TV 2.0: The Consumer Perspective study will be provided, showing customer affinity and willingness to pay for advanced television features.

Research Presentation
Broadband Video: To the TV and Beyond

Development of the broadband video market has been marked by extreme highs and lows – from the successful distribution of primetime television programming via the Internet to the slow growth of Internet movies-on-demand services. From the last three years of market development, what lessons can be drawn and applied to ensuring future success in this business? What happens to the market when broadband video services are consumable directly at the TV? This presentation provides key takeaways and recommendations for broadband video providers, introduces categories of “go-to-TV” broadband video receivers and consumer electronics, and provides primary consumer data on use of broadband video and interest in new ways of accessing premium video content from Web sources.

Interactive Panel Discussion
Best Practices: How the Internet Meets the Television

The next-generation of television services are now capable of taking many features of the Internet – including advanced search, communications, content and information personalization, and greater choice of content – and blend them with television services. Although the opportunities for such convergence appear limitless, how do blended features get deployed in a manner that doesn’t turn off the customer and break the bank of the service provider? This interactive panel discussion will feature companies deploying blended solutions and will include conversations related to business models, market timing, and customer acceptance.

Nimrod Ben-Natan, VP, Product Marketing, Solutions & Strategy, Harmonic Inc.
Steve Borelli, Vice President, Marketing and Business Development, Integra5
Brian Donnelly, VP Marketing & Business Development, Icron Technologies Corp.
Jason Harvey, Vice President and General Manager of Programming Strategy and Operations, ActiveVideo Networks
Doug Light, SVP Global Sales & Business Development, Widevine Technologies

Moderator: Kurt Scherf, Vice President, Principal Analyst, Parks Associates

Research Presentation
The Business Case for Advanced Advertising Features

As next-generation television services take on Web-like attributes, advertising initiatives stand to benefit significantly from increased targeting, measurement, and interactive features. This presentation provides an overview of the value chain, players, and models surrounding advertising in both the multichannel television and broadband video environments. Attendees will receive information on advertising techniques and technologies, hear about leading companies, and understand the opportunities and challenges presented to service and technology providers.

Interactive Panel Presentation
Building the Interactive Advertising Business Case

What solutions and advertising techniques will define the next wave of advanced television deployments? How can operators leverage interactive services to better monetize their content offerings? This panel of leading advertising technology vendors will provide an overview of the techniques, tools, and technologies that are helping service providers organically grow their advertising revenues.

Jonathan Bokor, Vice President, Business Development, TANDBERG Television | Part of the Ericsson Group
Dalen Harrison, President & CEO, Ensequence
Leszek Izdebski, Director, Media, Broadcast, and Satellite, Internet Business Solutions Group, Cisco Systems
Howard Rubin, Senior Product Marketing Manager, VOD and Advertising Solutions, SeaChange International, Inc.
Adam S. Tom, Co-founder and Senior Vice President, RGB Networks

Moderator: Jayant Dasari, Research Analyst, Parks Associates

Open to all registered workshop attendees.