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Pre-Show Workshop - Changing World of Video Services


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Agenda - December 9

1:00 P.M. Welcome and State of the Industry: Changes in Pay TV and OTT Services

Industry participants are grappling with the new realities of the video services industry throughout 2018 and into 2019. Pay-TV subscriber losses, cord-cutting, the impact of M&A activity, increasing OTT use, globalization of video, and emerging market players have been key areas of focus throughout the year. This presentation addresses the state of the industry, both from a consumer and industry perspective, and the issues that will affect the future of video.

Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates

1:30 P.M. Shifts in Video Distribution: Creation and Delivery

The commoditization of video distribution technology is having a significant impact on the OTT marketplace. Content producers are able to bring new services to market at a low cost and with a variety of business models. At the same time, end-to-end delivery vendors are moving into new areas of service and solutions for the content industry. This panel of experts explores the impact on both content creators and delivery solution providers and how they are preparing for the market’s future.

Sean Doherty, CEO & Co-Founder, Wurl

Mrugesh Desai, Regional Vice President, North America, Accedo

Jim O'Neill, Principal Industry Analyst, Brightcove

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates

2:15 P.M. The New Buyer Journey for Pay-TV and OTT Customers

The journey consumers take to become aware of, consider, select, and cancel their TV services is not a singular path or experience. Consumers find themselves confronting a series of conflicting choices regarding content, pricing, and service features before reaching a decision and even continue to seek additional services to enhance their TV experiences. This research presentation will examine the path of adoption for pay-TV and OTT video services and how service providers can better connect with potential customers.

Brandon Riney, Researcher, Parks Associates

2:30 P.M. Special Research Presentation: Streaming Media Devices: Adoption, Use, and New Partnerships

Smart TVs and streaming media players provide similar streaming functionality, effectively competing for primary use as a consumer’s preferred interface to streamed content. This research presentation shares Parks Associates’ latest data and insights, including platform comparisons, partnerships of the major players, and consumer patterns in adoption, use, and preferences.

Kristen Hanich, Senior Analyst, Parks Associates

2:45 P.M. Coffee and Networking Break

3:15 P.M. Business Models: Breaking From Tradition

The business of video services is evolving beyond the SVOD model. Hybrid business models are becoming increasingly common to address the needs of service providers and consumers. This session examines the ways that video services are making money beyond the SVOD model, including the opportunities and challenges for those in the video ecosystem.

Adam Lewinson, Chief Content Officer, Tubi TV

Will Marks, SVP of Business Development and Digital, Ovation TV

Karl Meyer, Head of Sales, Media and Entertainment, Samsung Ads

Chris Tatarowicz, Head of OTT, LiveRamp

Moderator: Steve Nason, Senior Analyst, Parks Associates

4:15 P.M. Navigating the Global Video Landscape

New market dynamics and changing consumer preferences continue to reshape the video industry around the world. Global, vertically-integrated companies are both competing with and licensing content from content producers. Meanwhile, consumers have to compile ever-expanding bundles in order to get access to all the content they want, with no signs (yet) of bundling fatigue. This research presentation highlights the globalization of content distribution today and examines how the market is evolving in a rapidly changing digital media environment.

Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates

4:30 P.M. New Approaches to Piracy and Password Sharing

In 2019, OTT and pay-TV companies will see billions in lost revenue due to piracy and account sharing. Growing subscriber numbers and an increased number of services signal a very healthy OTT market, but more services and aggressively promoted content could incite more piracy over time. This session addresses new ways companies are addressing piracy and password sharing.

Kristen Hanich, Senior Analyst, Parks Associates

5:00 P.M. Closing Comments

5:15 P.M. Opening Reception: Wine and Cheese

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