« ParksAssociates.com Hosted by Parks Associates

June 4, 2019

Parks Associates announces Advisory Board for Future of Video with executives from Verizon, Lionsgate, 605, Cinedigm, Amazon, Viacom, Charter, Chicken Soup for the Soul Entertainment, and the NFL

Over one-third of broadband households watch free OTT video services

Parks Associates today announced the advisory board for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking placeDecember 9-11 at the Marina del Rey Marriott in Marina del Rey, California. New research from the firm indicates that as of the first quarter of 2019, nearly 60% of US broadband households regularly watch internet video content from paid services while 37% watch internet video from free services..

Parks Associates - OTT subscribers: Free services vs paid subscriptions

Parks Associates will host Future of Video with leaders from throughout the entertainment industry, including content creators, distributors, and technology providers for television, film, and streaming media. Thought leaders will share insights on new trends in video and connected entertainment, and the event features Massive as a Session Sponsor.

Advisory Board:

Mary Kay Evans, CMO, Verizon Digital Media Services

Thomas Hughes, EVP, Lionsgate

Colleen Moraghan, SVP, Data Solutions, 605

Erick Opeka, President, Cinedigm Digital Networks

Jen Prenner, Director & Global Head of Marketing, Growth & Engagement - Amazon Fire TV, Amazon

Dan Reich, SVP, Multiplatform Product Strategy & Development, Viacom International

Gary Schanman, SVP, Video Products, Charter

Elana Sofko, COO, Chicken Soup for the Soul Entertainment

Blake Stuchin, VP, Digital Media Business Development, NFL

“Investment in ad-supported video services has ramped up significantly over the past several months, driven by increased viewership,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Ad-based offerings generate increased revenues with increased viewing. Services are now achieving a scale that is interesting to advertisers. We are excited to host our second annual event in December.”

Future of Video will explore the evolution of business models, shifting consumer attitudes regarding video services, and new strategies to impact retention and consumer perception. Sessions will highlight in-depth consumer and industry research on OTT services, the value of content, effective technology innovation, and best strategies for building successful video services for today’s connected consumers.

Parks Associates is accepting submissions to speak for the event. Session topics are focused on marketing evolution, achieving service success, and the impact of technology and devices.  For more information, visit www.futureofvideo.us. To schedule an interview with an analyst or to request specific data, contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies.

Future of Video takes place virtually on February 10, March 31, May 5, July 21, and September 10, 2022, with an in-person conference on December 12-14, 2022. For more information, visit www.futureofvideo.us. Register Now.