November 15, 2018

Live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017

MediaKind sponsors Parks Associates’ inaugural Future of Video conference 

A new whitepaper from Parks Associates reports live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017. The firm, which will host Future of Video: OTT, Pay TV, and Digital Media on December 10-12 in California, notes that live viewing continues to decline, with survey data from 3Q 2018 showing live broadcast video now accounts for 42% of all video consumption on a TV. “Video’s Critical Path: Success at Web Speed,” sponsored by MediaKind, documents the overall decline of pay-TV subscribers in North America and the shift to OTT video services, which consumers are embracing in large numbers.

“While OTT SVOD has significantly changed viewing patterns among consumers, live video is far from dead. We still see massive spikes in viewership for live events. However, an increasing amount of live viewership is on connected devices,” said Brett Sappington, Senior Director of Research, Parks Associates. “Change does not come easily, but the scale of disruption in the video industry requires traditional pay-TV providers to address their business and service strategies in a new way. New strategies include delivering video to mobile phones and transitioning live video to online sources.”

”Video’s Critical Path: Success at Web Speed” notes that by 2022, there will be only 103 million pay-TV subscribers in North America, while Eastern Europe will have 99 million and Western Europe will have nearly 130 million. This whitepaper provides insights into what operators must do to recapture their position as primary providers of video services. It also addresses the impact of OTT video services on operators’ video businesses as well as how traditional pay-TV providers are addressing the new environment. 

Additional Parks Associates data finds:

• The overall rate of OTT video service cancellation is steady at 18%.
• More than 85% of U.S. millennials subscribe to at least one OTT video service.
• By 2022, more than 265 million households worldwide will have more than 400 million OTT video service subscriptions.

Parks Associates will host its inaugural event Future of Video: OTT, Pay TV, and Digital Media on December 10-12, 2018, at Marina Del Rey, Calif. The conference features special Research Sponsor MediaKind in addition to sponsors TiVo, Swrve, Massive, and Premion. Industry leaders will share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations.For more information, visit www.fov2018.com.

To download this whitepaper, visit www.parksassociates.com/whitepapers. To schedule an analyst meeting or request specific research data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies.

Future of Video takes place virtually on February 10, March 31, May 5, July 21, and September 10, 2022, with an in-person conference on December 12-14, 2022. For more information, visit www.futureofvideo.us. Register Now.