FORUM 2001: LEVERAGING DIGITAL OPPORTUNITIES |
 Parks Associates' Forum
2001 Workshop"Leveraging Digital Opportunities Across Categories: Designing Applications for Today's Consumer" |
Date: December 12, 2001 As markets continue to fluctuate, early hype fades, and companies seek to justify development and marketing expenses, understanding exactly where opportunities exist is more critical than ever. Parks Associates offers this knowledge in a one-day pre-conference workshop that is jammed with the latest data and information about your markets. Tracking growth and development of industry in the short-term (broadband Internet access, home networking, residential gateways and home controls) to looking forward for new opportunities (information appliances, interactive media services, and bundled services) Leveraging Digital Opportunities Across Categories will explain, define, and quantify the early markets. This interactive workshop combines Parks Associates' latest consumer research along with updated industry reports and analysis to provide the most comprehensive overview. With research valued at more than $100,000, this is an unmatched value. Whether you're brand new to the industry and require a comprehensive understanding of the issues and challenges, or are in need of refreshing and a new perspective, this workshop meets your requirements. Agenda 10:00 a.m. - 11:00 a.m. 11:00 a.m. - 11:15 a.m. 11:15 a.m. - 12:15 p.m. High-speed and always-on Internet connections fuel the growth in home networking solutions. In the last year, however, the market has seen tremendous shifts as upstarts have faded and business models have been challenged. In a session combining Parks Associates' latest market research and analysis, you will gain insight into:
12:15 p.m. - 1:30 p.m. From PCs to entertainment components, home networking will mean different things to different consumers. This session examines the market from these two disparate perspectives and sheds light on how home networking solutions will evolve. This session also examines how information appliances will evolve in the networked household. At the same time, residential gateways will tie the home network to a host of services from the wide area network. This session defines the residential gateway and examines its potential both in the home and the small office. 1:30 p.m. - 2:30 p.m. 2:30 p.m. - 3:30 p.m. Following years of slow and steady rollout, a number of factors are contributing to a more rapid growth of integrated home control solutions. From energy control and management to increasing convenience in the home, the home controls and home security marketplaces are shifting to address real consumer needs. This session will examine:
3:30 p.m. - 3:45 p.m. 3:45 p.m. - 5:00 p.m. Technical advances are beginning to provide broadband network operators with opportunities to offer a variety of new services directly to their subscribers' TV sets, propelling them into the mainstream media business. In addition to television, pay-per-view, and "premium" programming, consumers are showing interest in new services like video-on-demand, personal video recording, games, music video, the Web, new types of personal communications, purchasing via the TV, and more. Some of these services can dramatically increase per-subscriber revenue; others have yet to prove themselves. This session presents a comprehensive assessment of the technologies, trends, products, services, end-to-end solutions, and, ecosystems, from which they can effectively and profitably introduce these new services, while understanding and avoiding pitfalls. 5:00 p.m. - 6:00 p.m. This session provides an overview of Parks Associates' latest consumer research into services bundling and the residential gateway. It seeks to answer the question of what digital services are valued at a premium to consumers, and what will it take to deploy an array of offerings to the home?
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Contact Parks Associates: by phone: 972.490.1113 |
