FALL FOCUS 2005 :: Making Media Meaningful

executive conference

NOVEMBER 9-11, 2005 :: FAIRMONT SAN JOSE

MAKING MEDIA MEANINGFUL
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Benefits of Attending

Hear from 40+ companies discussing the future of digital media and distribution
Gain a better understanding of the changing business models in this market
Understand how personalized content is affecting advertising models
Learn which consumer segments are most interested in expanded digital services at home
Examine the market potential for personalized services for consumers
Meet Fall Focus corporate sponsors and supporting media

9 November 2005

8:45 A.M.	Parks Associates Pre-Show Workshop Consumer Segments in the Digital Age: Strategy and Demand Gold Room
Parks Associates’ pre-conference workshop addresses strategies for customer acquisition, product and service development, and revenue growth in this era of digital media. View Agenda

6:00 P.M.	Opening Reception Sponsored by Motorola, Inc. Regency Ballroom 1
Join Parks Associates for a wine and cheese reception and an opportunity to meet with other attendees and Parks Associates' analysts.

10 November 2005

7:45 A.M.	Breakfast Sponsored by Universal Electronics Inc. & SimpleDevices Regency Ballroom 1

8:45 A.M.	Snapshot: A Picture of the Media Landscape Regency Ballroom 2
As consumers embrace digital and on-demand content to augment (or replace) tangible media experiences, what will be the role of content providers, software developers, and hardware vendors? In this session, Parks Associates will start Fall Focus with an examination of the leading consumer and industry trends. Kurt Scherf, Vice President, Principal Analyst, Parks Associates

9:00 A.M.	Leadership Roundtable: Content on Consumer’s Terms Regency Ballroom 2
Join industry leaders as they examine the core business and strategic market issues facing the converging industries that provide digital products and solutions to consumers. Business models that combine mobile and fixed platforms Business plans for telcos and other competitive video players The role of DRM Profit opportunities in the convergence of personal and commercial content Consumer preferences for digital content services & products Advertising in the era of personalized and on-demand content Key consumer segments in the adoption of today’s technology advancements Business models to engage the less tech-savvy The role of retail Beth Erez, Vice President, Strategic Alliances, NDS Barry James Folsom, Corporate Vice President and General Manager, Motorola Connected Home Solutions David Geary, Senior Vice President, Mobile Services, Kodak Imaging Network, Inc. Karen Howe, Vice President and General Manager, Singingfish, AOL Bryan Lamkin, Senior Vice President, Digital Imaging & Video Business Unit, Adobe Steve Mannel, Offerings Executive, Cable & Broadband Solution, IBM Corp. Vince Messina, Category Development Officer, Yahoo! Entertainment Alan Snodgrass, Director, Digital Home Business Development, Intel Corporation

10:25 A.M.	Networking Break Regency Ballroom 1 Sponsored by BigBand Networks, Inc.

10:45 A.M.	The “Eyes” Have It: Video Content on Consumers’ Terms Regency Ballroom 2
The consumer video experience is shifting from “primetime” to “anytime” thanks to on-demand offerings and time-shifting technologies. This interactive panel discussion will focus on trends in video delivery and consumption with an “eye” on how content remains relevant and how business models are shifting to address time- and place-shifted video content. Mitch Berman, Corporate Vice President, Global Marketing, C-COR, Inc. Joshua Goldman, CEO, Akimbo Systems Seth Kenvin, Vice President, Strategic Marketing & Corporate Development, BigBand Networks, Inc. Drew Major, Co-Founder & Chief Scientist, Arroyo Video Solutions Anton Monk, Co-founder and Vice President, Technology, Entropic Communications Moderator: Deepa Iyer, Analyst, Parks Associates

11:30 A.M.	The Needle in the Haystack: Helping Consumers Find Meaningful Content Regency Ballroom 2
The advent of on-demand and stored digital entertainment content can be a double-edged sword. How does the industry provide consumers with a multiplicity of content without overwhelming them? From electronic program guides to search technologies and user interfaces, this panel discussion will focus on content accessibility. Suranga Chandratillake, Co-Founder, blinkx David Hanson, Senior Vice President, Business Development, and Co-Founder, AgileTV Udo Eberlein, President, Nero Inc. Daniel O'Brien, Chairman and CEO, Gotuit Media Corp. Moderator: Kurt Scherf, Vice President, Principal Analyst, Parks Associates

12:30 P.M.	Lunch and Keynote Presentation Club Regent Marketing in a PVR Age David H. Courtney Executive Vice President, Corporate Products & Services Group, Chief Financial Officer TiVo Inc.

1:45 P.M.	Pumping up the Volume: Trends in On-demand and Interactive Audio Applications Regency Ballroom 2
Consumers demand for greater choice and control in content will dramatically shift traditional delivery mechanisms. This discussion panel will center on the business of music and audio content delivery, consumption, and personalization, including the role of carriers, service providers, and the traditional providers of music content. Robert Acker, Vice President, Music Services, RealNetworks, Inc. Brett Crossley, Vice President, Business Development, Tusonic Inc. Brian Nash, SVP, Business Development, MediaBay, Inc. Michael Papish, President & CEO, MediaUnbound Ron Yurman, Senior Director, Business Development, Music Choice Moderators: John Barrett, Director of Research, Parks Associates Harry Wang, Analyst, Parks Associates

2:45 P.M.	The Consumer as Content Distributor Regency Ballroom 2
Digital technologies are allowing consumers to create and personalize media in a way that they have never before experienced, and they can share this content with family, friends, and even the world. This panel discussion will discuss the role of the individual as content distributor, examining solutions and potential business models. Bill Flitter, Founder & CMO, Pheedo Joseph P. Hatch, Executive Vice President, Business Development, Wurld Media, Inc. Adrian Herrera, Director, Business Development, Streamload Chad Richard, Chief Executive Officer, Simple Star, Inc. Alex Rofman, Vice President, Business Development, SNOCAP, Inc. Moderator: Yuanzhe (Michael) Cai, Director, Broadband & Gaming, Parks Associates

3:45 P.M.	Networking Break Sponsored by EZTakes, Inc. Regency Ballroom 1

4:15 P.M.	Enhancing the Television Experience via Interactivity Regency Ballroom 2
Are consumers ready for an interactive television experience that requires more than just “turn on and tune out”? What features of interactivity are likely to be successfully deployed first? This panel of leading companies in interactive television will offer their perspectives on creating services for a more involved viewer. Andrew Bovingdon, Head of Marketing and Product Management, ANT Software Limited John Bryan, Vice President / Director of Operations, emuse Technologies Dalen Harrison, President and CEO, Ensequence Stuart Lipson, Vice President of Content Solutions, SeaChange International Moderators: Deepa Iyer, Analyst, Parks Associates Kurt Scherf, Vice President, Principal Analyst, Parks Associates

5:15 P.M.	Closing Keynote Regency Ballroom 2 The Personalization of Video Content on the Internet Bradley Horowitz Director of Technology Development Search & Marketplace Group Yahoo! Inc. Bradley Horowitz will explore the proliferation of video content on the Web and the implications for consumers and content providers as the landscape changes. Yahoo!’s innovative multimedia technologies and partnerships have helped to foster the growth of video content online, while at the same time helping consumers discover, share and create meaningful content. Bradley will discuss the current and future state of multimedia search as it pertains to both the Internet and consumers’ viewing habits, including how consumers will be able to add their own tags to content for future reference and share the tags with others. User generated and shared tags such as ‘this is a good show, with funny actors’ or ‘this is a great crash scene’, are part of Yahoo!’s efforts to help consumers share and recommend customized content based on personal preferences and their social relationships with others. In addition to providing insight into what meaningful content is, the keynote will also expand on how Yahoo! helps to deliver that content and how independent publishers can utilize Yahoo!’s multimedia search capabilities to promote their own works.

6:00 P.M.	Reception Regency Ballroom 1 Sponsored by Consumer Electronics Association (CEA)

11 November 2005

7:30 A.M.	Breakfast Sponsored by Umbria Regency Ballroom 1

8:30 A.M.	Rewind and Fast-Forward: What’s Next for the Industry? Regency Ballroom 2
Parks Associates’ analysts will start Day Three with a review of Day Two highlights and an emphasis on future opportunities for the industry. With statistics and forecasts, they will provide a glimpse of the possibilities for the market.

9:00 A.M.	Keynote Regency Ballroom 2 Mobile TV: Content on Consumers’ Terms David Whetstone Chief Marketing Officer Idetic/MobiTV

9:45 A.M.	Sponsorship Roundtable Regency Ballroom 2
Parks Associates introduces and leads a discussion among Fall Focus Gold Sponsors. This special session is an opportunity to hear from leading companies regarding their latest solutions. Ron Cates, Vice President, North America Sales & Marketing, Metalink Ltd. Kenneth Couch, Director of Marketing, Broadband Access, Nortel John Hoctor, Vice President, Business Development and Marketing, Navic Networks Selina Lo, President & CEO, Ruckus Wireless Anton Monk, Co-founder and Vice President, Technology, Entropic Communications Moderator: Kurt Scherf, Vice President, Principal Analyst, Parks Associates

10:45 A.M.	Networking Break Sponsored by Terayon Communication Systems Regency Ballroom 1

11:15 A.M.	Content at Consumers’ Fingertips: The Role of Portable Platforms and Services Regency Ballroom 2
“Media-on-the-Go” has been a popular mantra in 2005 as content creators, service providers, and handset and portable media player developers seek the right combination of form and media. This panel discussion will examine the role of mobility and portability in enhancing consumer interaction with content and improving the bottom line for businesses. Jim Behrens, CEO, Orb Networks Peter Bernard, Group Manager for Application and Services Product Marketing, Microsoft Corp. Larry Gitlin, Vice President, Business Development, HandHeld Entertainment Jonathan Symonds, Vice President of Product and Distribution, GoldPocket Interactive Jeremy Toeman, Vice President of Product Management, Sling Media David Whetstone, Chief Marketing Officer, Idetic/MobiTV Moderator: Yuanzhe (Michael) Cai, Director, Broadband & Gaming, Parks Associates

12:15 P.M.	Lunch Regency Ballroom 1

1:15 P.M.	Tuning In but Turning Off: How to Advertise in the Digital Age Regency Ballroom 2
As consumers become more ad-averse, how will marketing and advertising evolve to remain relevant? In this panel discussion, participants will examine the role of digital technologies and emerging techniques and solutions such as real-time audience measurement and tracking, interactive TV, and ad placement. J. Scott Hamilton, President and CEO, VoodooVox David Howlett, Vice President, Marketing and Product Management, Umbria Communications Todd Johnson, CEO, Kontiki Kanaiya Vasani, Vice President, Business Development & Marketing, Digital Video Solutions, Terayon Communication Systems Moderators: Kurt Scherf, Vice President, Principal Analyst, Parks Associates Harry Wang, Analyst, Parks Associates