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WEDNESDAY NOVEMBER 5
1:00 - 5:00 PM
The Digital Home Value Chain: Entertainment as a Critical
Link
As the home networking market matures (having surpassed the critical
mass of ten million households with data-centric networks in late
2002/early 2003), the next stage of development for the industry is in
the realm of multimedia connectivity. Parks Associates anticipates that
the market for connected home entertainment applications will be quite
lucrative. Including PC- and CE-centric solutions, we anticipate that
the total deployed base of “network-capable” products will exceed 300
million by the end of 2008.
Giving a robust forecast, however, is only one part of delivering a
complete analysis of this exciting industry segment. A comprehensive
overview of the market drivers and inhibitors (from both the supply and
demand sides…and this means consumers!), an underlying insight into the
technology building blocks that make PC and CE platforms
“network-capable,” and analysis into the service providers driving
content markets forward is critical.
In a special half-day workshop, Parks Associates’ leading analysts
provide this and other insight. Join them for an interactive day, as we
connect the links in the “digital multimedia value chain.”
Workshop Agenda
1:00 p.m. – 1:10 p.m.
Welcome and Introductions
Kurt Scherf, Vice President of Research
1:10 p.m. – 2:10 p.m.
First Link: The Broadband and Service Provider-Driven Market for
Content
Kurt Scherf, Vice President of Research
Parks Associates believes that any discussion centered on home
multimedia networking must begin with content. After all, in lieu of
compelling audio and video services that encourage users to download,
store, and stream, the home network remains very much data-centric. This
presentation profiles some of the major trends in content delivery,
including:
- The status of cable and telco network upgrades;
- The impact on the growth of CPE and related services of moving
from fixed to variable CAPEX costs;
- Overview of emerging services (VOD, SVOD, on-demand entertainment,
etc.);
- The role of satellite television and radio service providers; and
- The emerging gateway capabilities of the home gaming platform.
2:10 p.m. – 2:55 p.m.
The Music Industry’s Role in Delivering On-Demand Content
John Barrett, Research Analyst
With the advent of digital music content on the Internet, the music
industry is facing a change far more broad than the introduction of the
compact disc. Furthermore, digital music’s impact is reaching beyond the
music industry, bringing disruption to the business models of home
networking and CE equipment vendors and ISPs. This presentation provides
an overview of the digital music phenomenon, analyzing the current
status of online music distribution and predicting future trends for the
business. Specific topics will include:
- The impact and likely outcome of the digital piracy phenomenon;
- Profile of current online music providers, revenue models, and
future prospects;
- The role of digital music in the home and its implications; and
- Digital music winners and losers.
2:55 p.m. – 3:10 p.m.
Questions & Answers, Short Break
3:10 p.m. – 3:55 p.m.
Technology Drivers for Network-Capable Multimedia Platforms
Kurt Scherf, Vice President of Research
The rapid advancement of the underlying building blocks for “network
capable” multimedia platforms promises to drive the market forward. This
presentation examines specific technologies, including home networking,
silicon, and software, profiling leading companies and providing an
overview of developments that address connectivity, content aggregation
and storage, and advanced processing capabilities. This presentation
will include overviews of:
- Next-generation networking solutions (wired, “no-new-wires,” and
wireless) that promise more robust connectivity;
- An examination of silicon and software developments that enhance
platform capabilities while driving costs lower; and
- Forecasts for various networking solutions.
3:55 p.m. – 4:45 pm.
How the PC and CE Industries Respond to this Emerging Opportunity
Kurt Scherf, Vice President of Research
Although much debate and contention exists about the “PC vs. Set-top
Box” phenomenon, Parks Associates believes that home computers,
dedicated CE media centers, and connected nodes will all play a role for
connected entertainment. This presentation outlines the industry drivers
and inhibitors to deploying “network-capable” nodes, provides an
analysis of consumer drivers for purchasing such solutions, and provides
the market opportunity in the form of total addressable market (TAM)
forecasts. Specifically, this presentation will provide:
- Classifications and definitions for media-centric PCs, Digital
Media Receivers (DMRs), and Digital Media Adapters (DMAs);
- An overview of how the connected CE industry evolves from high-end
and custom-installed solutions to a mainstream market;
- Definitions and projections for Mobile and Fixed CE platforms; and
- Market sizing estimates.
4:45 p.m. – 5:00 p.m.
Final Questions & Answers, Wrap-up, Close
 5:30 - 7:30 PM
Opening Reception
Join Parks Associates and the Fall Focus Sponsors at this networking reception. Don't miss a great
opportunity to network with your peers, the press, and Parks Associates industry analysts.
THURSDAY NOVEMBER 6
THE HOME MULTIMEDIA EXPERIENCE
Agenda
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