RESEARCH


Parks Associates produces market research reports and industry analysis regarding advanced residential technologies and consumer perceptions about these products and services. Parks Associates’ research focus:

  • new media

  • digital entertainment and gaming

  • home networks

  • Internet and television services

  • digital health

  • mobile applications and services

  • consumer electronics, and,

  • home control systems and security.
     

GLOBAL DIGITAL LIVING™
Research Presentations

Each CONNECTIONS™ Europe Summit feature presentations from Parks Associates' analysts highlighting data from the groundbreaking global research project Global Digital Living™ (GDL).

Now in its third year, GDL is a multinational research program designed to understand consumer perspectives and ecosystems for key categories of the digital home and lifestyle.

Global Digital Living™ provides baseline information to support product and marketing recommendations.

Specifically, GDL provides a quantified assessment and understanding regarding:

  • Consumer preferences for high-definition media

  • Ownership of TVs, home theaters, digital photo frames, and related devices

  • The demand and key features for home control services

  • Retail channels, pirated content, and consumer expenditures

  • How the market for movies & TV programs is shifting

  • How often and why consumers copy video

  • The potential to use advertising and other revenue models to combat piracy

  • User-generated content storage, printing, and sharing habits

  • The most appealing new features for bundled/blended services

  • The impact service blending will have on the demand for bundled services

  • Consumer acceptance of new platforms for video services

  • Price points to maximize revenues and how much revenue can be generated through digital video distribution

  • How platforms and content genres impact the appeal of digital video distribution

DOWNLOAD FREE WHITE PAPERS

  • TV Services in Europe: Update and Outlook (APR 08)

  • Europe: Home Network Update (APR 08)

  • How Hollywood Can Out-Apple Apple (FEB 08)

  • Consumer Technology: Key Trends and Outlook for 2008 (DEC 07)

  • The Global Opportunities for Digital Health Applications (NOV 07)

  • IPTV in Europe: Digital TV in a Hyper-competitive Market (NOV 07)

  • Europe’s Home Networking Boom (NOV 07)

  • Broadband Video: A Market Update (SEP 07)

  • Digital Photo Frames: Picture a Good Year (SEP 07)

  • Home Controls: Trends and Opportunities (AUG 07)

  • The iPhone: A Consumer Perspective (JUN 07)

  • Web 2.0: Democracy or Anarchy? (JUN 07)

Click Here to Access Free Research

 

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CONTACT US

Contact Parks Associates
For sponsorship info, contact Parks Associates
at 972-490-1113.
For speaking opportunities, contact
Mindi Sue Sternblitz-Rubenstein.

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