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CONNECTIONS™ Europe Press Release
ENGLISH
GERMAN
CONNECTIONS™ Europe to address mobile TV and other entertainment platforms
and applications
Dallas, Texas August 21, 2008 – While Europe has
adopted a standard for mobile TV, this move actually makes it more
difficult for operators to reap the benefits of this service sector,
according to a new white paper from Parks Associates.
The research firm released
No Way to Regulate: Mobile TV in Europe for its upcoming
CONNECTIONS™ Europe Summit.
This event will take place on August 28-29 at the Kempinski Hotel
Bristol Berlin and features panels and interactive discussions on
advanced entertainment platforms and emerging applications for
entertainment, home networking, and communications.
This new white paper highlights the challenges European
operators face as they develop and deploy mobile TV services. European
regulators have adopted the DVB-H as a mobile TV standard for Europe, but
the paper asserts that this approach means operators are limited in their
spectrum options and often cannot leverage established network
infrastructure.
“European governments had unqualified success when
adopting the GSM standard in the eighties,” said
John Barrett, Director of Research, Parks Associates. “Unfortunately
that same approach will not work in the mobile TV space.”
This market situation threatens what is a significant
service sector. Mobile TV users, while small in number, are an important
consumer segment, according to Parks Associates. They are more likely to
own and purchase a variety of consumer electronics, more likely to
subscribe to pay TV services, and generally have a more favorable attitude
toward technology. Service providers will be able to command a premium in
advertising to this consumer segment.
“Mobile TV consumers have a very positive attitude toward
technology, and they will buy advanced products and services ahead of
other consumers,”
Barrett said. “Understanding this segment, in conjunction with the
varying technologies and standards impacting mobile TV services, is
important for companies designing and selling digital living technologies
and services.”
GDL:
Entertainment 2.0 in Europe, a new study by Parks Associates, will
further explore consumer purchase habits and service preferences for a
variety of entertainment products and services, from traditional TV to
advanced online video. The study features consumer surveys and country
profiles of the top European markets.
CONNECTIONS™
Europe Summit will include two panels, “The Evolution of Video
Devices” and “New Connectivity Applications: Entertainment, Control, Home
Networking, and Communications,” focused on the new opportunities and
obstacles for companies in digital entertainment.
Prior to CONNECTIONS™ Europe Summit, the
WirelessHD Consortium will host a
pre-show workshop on August 28, followed by a reception for
CONNECTIONS™ Europe attendees. The summit concludes on August 29 with a
tour of the Fraunhofer Institute’s
Exhibits at IFA 2008, hosted by Fraunhofer Heinrich-Hertz-Institute.
For more information on CONNECTIONS™ Europe, and to
download the free white paper
No
Way to Regulate: Mobile TV in Europe, visit
www.connectionseurope.com
or contact 972-490-1113,
sales@parksassociates.com.
CONNECTIONS™ Europe Summits, produced by Parks
Associates, provide attendees with high-level analysis and consumer
research from Parks Associates, networking opportunities, and
information on emerging residential and mobile technologies and
services. The next CONNECTIONS™ Europe Summit will take
place in Nice, France, March 31, 2009. http://www.connectionseurope.com
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