TUESDAY, 4 DECEMBER

Parks Associates Workshop:
Global Digital Lifestyles Growth

Broadband Update: Changing Dynamics in a Maturing Market

This presentation covers the following topics:

• Trends and outlook for the deployment of access technologies (DSL, cable modem, FTTx, broadband wireless, BPL) and the changing competitive dynamics in the U.S. and European BSP markets
• Trends in bundled services
• The services and applications broadband service providers should deploy to increase ARPU and reduce churn
• Strategies for broadband service providers to fend off competition from over-the-top service providers

Home Networks and Controls

The connected home market is evolving beyond “Stage One” applications (shared broadband). This session features analysis and commentary on the following subjects:

• The home networking media puzzle and its pieces: Where are the different networking technologies finding market traction? Different solutions include Wi-Fi®, HomePlug, HomePNA, MoCA and related coaxial solutions, Ethernet, and more

• Understanding connectivity from a service provider’s perspective: the near- and mid-term roles of the residential gateway and other CPE

• The entertainment and multimedia platforms that will spur growth in connected entertainment experiences

• An understanding of how home controls applications – including lighting, security, energy management, and high-end entertainment – are moving from a niche to a large-market potential

• Market forecasts

Break

Consumers and Digital Media: A Global Perspective

Drawing from Parks Associate’s Global Digital Living II study, this presentation compares digital media trends in Europe with key Asian and North American markets. It focuses on online video in particular but also considers imaging, communication, and music activities. Specific topics include:

• Video/audio streaming & downloading
• Content preferences among consumers worldwide
• Instant messaging
• Digital photography

Television 2.0: IPTV, Mobile TV, and Interactive Television

The television set is the key digital home platform and will be the connection point for additional advanced services and products. This presentation analyzes the market for advanced television services and examines the role of IP video services in acquiring and retaining customers and generating additional revenue streams. It features strategic insight into customer segmentation and recommendations for the deployment of truly differentiating IP-supported services. Specifically, this session covers:

• International case studies: next-generation television services for comparison and contrast

• The key television-based value-added services that matter to consumers

• Activities in mobile television

• Market forecasts

Lunch

Console and Online Gaming Trends

Gaming content and platforms will play a more significant role in the digital home in the next five years. This session covers the following topics as they are relevant to the U.S. and European markets:

• The trends in online gaming, including their impact on the digital home value chain
• The capabilities of Xbox 360, PlayStation3, and the Wii
• The competitive strategies for game consoles against other digital media server and adapter platforms
• Digital media delivery on game consoles and its impact on service providers
• The future of game advertising

Broadband Video: A Fourth Alternative for Entertainment?

This presentation analyzes the impact of online video and examines the outlook for these services on both user-paid and ad-supported bases. Specifically, this presentation covers:

• An overview of the players in the space – from online rental and download-to-burn providers to aggregators and TV-on-the-Internet providers

• The business cases for online video

• The effect of online video on P2P, CDN, and other delivery solutions