9:00-9:45 AM

Service Provider Strategies for the Connected Home

Service providers continue to invest significant portions of their CAPEX in residential gateways and advanced set-top boxes, with plans to leverage these core hubs to deploy a growing number of services to CE devices throughout the connected home.

This panel provides insights and forecasts from Parks Associates’ set-top box and residential gateway research. The panel discussion focuses on the following topics:

• What is the status of MSO’s tru2way deployments?
• Do the telcos have an edge with their greenfield deployments?
• Looking beyond HD, VoD, and SDV, what features do service providers expect the STB to support?
• How can service providers ensure connectivity among disparate platforms and services?
• What role will residential gateways play in video distribution?
• How will disparate DRM and conditional access (CA) solutions get translated across devices?
• What is the role of DRM and CA systems in differentiating and monetizing content?

Benoit Joly, Director, Connected Home Applications, Thomson

John Callahan, CTO, ActiveVideo Networks

Tom Carroux, Director, Sales and Market Development, Irdeto

Jaime Fink, CTO, 2Wire

Ted May, SVP, Strategy & Business Affairs, Synacor

David Sandford, Vice President, Marketing & Product Management, TiVo

Moderator: Jayant Dasari, Research Analyst, Parks Associates

9:45 – 10:45 AM

The Connected TV – Displays and Beyond

If 2008 and 2009 set “Stage One” of the connected TV market, what will 2010 and beyond bring in terms of features, applications, and core technologies? What role will the connected TV have in content, communications, controls, and commerce?

This presentation provides attendees with primary consumer data on interest in and willingness to pay for connected TV applications, including the following topics:

• Update on 2009 sales and outlook for 2010
• Lessons learned in marketing and promoting connected TVs
• Current attitudes in Hollywood regarding the release of premium online video offerings
• New applications and business cases

Bruce Anderson, General Manager, Global Electronics Industry, IBM

Mike Harris, Senior VP and GM, Connected Devices, DivX

Arlo Rose, Senior Director, Product Design, Connected TV, Yahoo!

Mitch Singer, President, Digital Entertainment Content Ecosystem; CTO, Sony Pictures Entertainment

Scott Smyers, Chairman of the Board of Directors, Digital Living Network Alliance (DLNA); SVP, Sony

Moderator: Kurt Scherf, VP, Principal Analyst, Parks Associates

10:45 – 11:00 AM

Break

11:00 AM - 12:00 PM

Research Presentation

Consumer Electronics Purchases: Are Consumers Back in the Buying Mood?

Parks Associates addresses key purchase process questions based on data from 2008 and 2009 research studies:

• How have consumers changed their CE shopping process during the past year?
• What portion of that change is due to the recession?
• What challenges and opportunities does this change in shopping behavior offer, now and in the future?
• Do CE shoppers have brand affinity? What causes brand switching? How can a company raise the visibility of its brand?
• Where does retail shine? Where is it weak? What can a company do to optimize its retail position?
• What will be the future role of the service provider in the delivery of hardware?

Parks Associates Analyst Team

12:00 – 12:15 PM

12:15 – 1:15 PM

The Mobile Aspect of Unified Infotainment: Opportunities and Challenges

Consumer demand for anytime/anywhere entertainment and communications is driving the development of a unified infotainment experience. Service providers have to offer personalized services that fit individual lifestyles and needs.

These services will leverage mobile consumer electronic devices for home and on-the-go use. This panel analyzes the tremendous growth opportunities of "Unified Infotainment" for mobile technology providers, hardware vendors, and service providers.

Timo Bauer, Senior Vice President & General Manager Americas, NewBay Software

Lauren Thorpe, Senior Director, Developer Relations, Qualcomm

Jean-Pierre Bienaimé, Chairman, UMTS Forum, Orange

Rick Schwartz, Senior Product Manager, PacketVideo

Moderator: Harry Wang, Director, Health & Mobile Product Research, Parks Associates

1:15 – 1:30 PM

1:30 – 2:30 PM

Advances in Television Advertising

The traditional television advertising business is threatened as ad budgets and consumer video viewing shift to the Internet and emerging digital media platforms. In response, major pay-TV service providers have identified advanced TV advertising as a key revenue opportunity for 2010 and beyond.

This panel features analysis and forecasts from Parks Associates and a panel of industry experts in advanced television advertising examining the following questions:

• What key players and technologies will further industry growth?
• Will pay-TV providers successfully integrate advanced TV advertising into their existing infrastructure?
• What’s the main focus of Canoe Ventures?
• What are the existing and proposed business and pricing models?

Chris Allen, VP, Director of Video Innovation, Starcom USA

Brian Chamberlin, Manager, Interactive Projects, NDS

Scott Rosenberg, VP of Advanced Advertising, Rovi Corporation

Paul Woidke, SVP and GM, Advanced Advertising, OpenTV

Moderator: Heather Way, Research Analyst, Parks Associates

2:30 – 2:45 PM

2:45 – 3:45 PM

Bringing the Smart Grid to the Smart Home

Utilities and their partners are adding Smart Grid capabilities so they can shed load, accommodate alternative energy sources, and pinpoint outages.

For consumers, benefits include reduced energy bills, enhanced comfort and convenience, and a smaller carbon footprint. This panel brings together companies leading Smart Grid initiatives through new technologies, systems, and business models.

Susan Cashen, Vice President, Control4 Energy Systems, a division of Control4

Steve Cashman, Chief Strategy Officer, Exceptional Innovation

Joe Dada, President and CEO, SmartLabs

Chris Deutschen, Senior Manager, Innovation and Business Development, Direct Energy

TBD, Intamac

Moderator: Bill Ablondi, Director, Home Systems Research, Parks Associates

3:45 – 4:00 PM

4:00 – 5:00 PM

3D: Adding New Dimensions to Entertainment

3D displays and content consumption patterns bring significant opportunity to many digital lifestyles players, including content producers, service providers, gaming companies, and display manufacturers. This panel discusses key developments in 3D technology creation and deployment, focusing on television and gaming applications.

Hope Fulgham, CEO/CMO, Piazza Advertising

Peter Lude, Senior Vice President of Engineering, Sony

Howard Postley, CTO/COO, 3ality Digital

Peter Smyth, Founder & CEO, RedMere

Simon Tidnam, Vice President, Sales & Marketing, HDlogix

Moderators:

Kurt Scherf, VP, Principal Analyst, Parks Associates

Stuart Sikes, President, Parks Associates

6:00 – 8:00 PM