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May 07, 2019


60% of smart home buyers want a device that works with the products they already own

CONNECTIONS™: The Premier Connected Home Conference addresses strategies of smart home players 

A new Parks Associates report highlights the importance of interoperability, as 60% of US broadband households planning to buy a smart home product heavily favor solutions that work with the devices they already own. Among smart speaker owners planning to buy a smart home product, 64% want a device that works with their smart speaker. Race to Control the Smart Home Ecosystem: Attracting Partners also reports that purchase intentions for smart home products overall have increased from 35% in 2016 to 43% at the end of 2018, a 23% increase in two years.

The report notes that smart speakers continue to shape the smart home experience for users by providing a simple and intuitive way for them to control and interact with other devices in the home. Parks Associates will address these key issues at its 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, 2019, in multiple sessions:

  • Interoperability: Technology Convergence and Expanding the Smart Home 
  • Retailer Strategies and Smart Home Merchandising
  • Smart Home: Standalone Devices versus Whole Home Systems
  • Voice: Gateway to Connected Home Use Cases

“The smart home ecosystem is crowded with many leading devices, including smart thermostats, networked cameras, smart video doorbells, smart door locks, and smart light bulbs,” said Chris O'Dell, Research Associate, Parks Associates. “As interoperability continues to increase in importance, companies that are vertically aligned or have the right ‘works with’ partnerships will have an advantage among likely buyers.”

Speakers from leading companies will address new strategies creating a seamless experience for consumers, the changes voice has made on the smart home concept, and the impact of standalone devices versus whole system purchases on mass-market adoption.

Avi Barel, Director, Business Development, ULE Alliance

Alex Capecelatro, CEO, Josh.ai

Charles Cheevers, CTO, ARRIS representing Wi-Fi Alliance

Dan DiClerico, Home Expert & Smart Home Strategist, HomeAdvisor

Kristi Ebong, SVP, Strategy and GM, Orbita, Inc.

Aaron Emigh, CEO and Founder, Brilliant

David Friedman, CEO, Ayla

Pete Horton, VP, Market Development, Electrical Wiring Systems Division, Legrand

Linus Lundberg, Google Home + Nest Business Development, Google

Soren Lorentsen, Director, Global Business Development, SmartHome IoT, Silicon Labs

Katelyn Mason, Strategic Partner Development, Google Assistant

Elizabeth Mathes, Director, Smart Home, The Home Depot

Kathleen O'Hara, VP and GM, ServiceLive

Adam Sand, CEO, Shopkick

Matt Swatsky, VP, Residential Mid-Market Business, Lutron

Paul Williams, GM, Product Management & Growth, GE Lighting

CONNECTIONS™will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets. 

CONNECTIONS™ sponsors include F-Secure, Alarm.com, Rapid Response Monitoring, Verisk, Amber, AmTrust Specialty Risk, Arlo, Audio Analytic, Ayla Networks, Bitdefender, Cirrent, Firedome, Johnson Controls, Lutron, Mnubo, Oaks Labs, PassiveBolt, Schlage, Support.com, Trusource Labs, ULE Alliance, Universal Electronics, Wi-Charge, Zigbee Alliance, Control4, Flo Technologies, Owlcam, Zen Ecosystems, HP, SAM Seamless Network, HelloTech, Inspire, and Alula.  Connected Car Corner, by InstallerNet, will feature companies with specific solutions and technology for the connected car.  

For more information, visit www.connectionsus.com. To schedule an interview with an analyst or to request specific data, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.