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May 07, 2019

60% of smart home buyers want a device that works with the products they already own

CONNECTIONS™: The Premier Connected Home Conference addresses strategies of smart home players 

A new Parks Associates report highlights the importance of interoperability, as 60% of US broadband households planning to buy a smart home product heavily favor solutions that work with the devices they already own. Among smart speaker owners planning to buy a smart home product, 64% want a device that works with their smart speaker. Race to Control the Smart Home Ecosystem: Attracting Partners also reports that purchase intentions for smart home products overall have increased from 35% in 2016 to 43% at the end of 2018, a 23% increase in two years.

The report notes that smart speakers continue to shape the smart home experience for users by providing a simple and intuitive way for them to control and interact with other devices in the home. Parks Associates will address these key issues at its 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, 2019, in multiple sessions:

  • Interoperability: Technology Convergence and Expanding the Smart Home 
  • Retailer Strategies and Smart Home Merchandising
  • Smart Home: Standalone Devices versus Whole Home Systems
  • Voice: Gateway to Connected Home Use Cases

“The smart home ecosystem is crowded with many leading devices, including smart thermostats, networked cameras, smart video doorbells, smart door locks, and smart light bulbs,” said Chris O'Dell, Research Associate, Parks Associates. “As interoperability continues to increase in importance, companies that are vertically aligned or have the right ‘works with’ partnerships will have an advantage among likely buyers.”

Speakers from leading companies will address new strategies creating a seamless experience for consumers, the changes voice has made on the smart home concept, and the impact of standalone devices versus whole system purchases on mass-market adoption.

Avi Barel, Director, Business Development, ULE Alliance

Alex Capecelatro, CEO, Josh.ai

Charles Cheevers, CTO, ARRIS representing Wi-Fi Alliance

Dan DiClerico, Home Expert & Smart Home Strategist, HomeAdvisor

Kristi Ebong, SVP, Strategy and GM, Orbita, Inc.

Aaron Emigh, CEO and Founder, Brilliant

David Friedman, CEO, Ayla

Pete Horton, VP, Market Development, Electrical Wiring Systems Division, Legrand

Linus Lundberg, Google Home + Nest Business Development, Google

Soren Lorentsen, Director, Global Business Development, SmartHome IoT, Silicon Labs

Katelyn Mason, Strategic Partner Development, Google Assistant

Elizabeth Mathes, Director, Smart Home, The Home Depot

Kathleen O'Hara, VP and GM, ServiceLive

Adam Sand, CEO, Shopkick

Matt Swatsky, VP, Residential Mid-Market Business, Lutron

Paul Williams, GM, Product Management & Growth, GE Lighting

CONNECTIONS™will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets. 

CONNECTIONS™ sponsors include F-Secure, Alarm.com, Rapid Response Monitoring, Verisk, Amber, AmTrust Specialty Risk, Arlo, Audio Analytic, Ayla Networks, Bitdefender, Cirrent, Firedome, Johnson Controls, Lutron, Mnubo, Oaks Labs, PassiveBolt, Schlage, Support.com, Trusource Labs, ULE Alliance, Universal Electronics, Wi-Charge, Zigbee Alliance, Control4, Flo Technologies, Owlcam, Zen Ecosystems, HP, SAM Seamless Network, HelloTech, Inspire, and Alula.  Connected Car Corner, by InstallerNet, will feature companies with specific solutions and technology for the connected car.  

For more information, visit www.connectionsus.com. To schedule an interview with an analyst or to request specific data, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.



Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference will feature multiple virtual sessions hosted throughout 2021. The CONNECTIONS™ Community includes more than 1,300 senior executives from the smart home, security, connected health, energy, and home automation industries.

CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features Parks Associates’ consumer data and analysis of industry trends in the smart home markets.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.