« ParksAssociates.com Hosted by Parks Associates

May 08, 2019

More than 50% of US broadband households with three or more smart home devices  also own a home control system  

KB Home, Lennar, Hippo, Verisk, Comcast, and Notion provide insights at CONNECTIONS on strategies to drive broader smart home adoption

New research from Parks Associates shows more than 50% of US broadband households with three or more smart home devices also own a home control system, revealing the tipping point at which the majority of consumers want to consolidate control of their products. The research firm will host CONNECTIONS™, May 21-23 in San Francisco, featuring multiple sessions that address smart home adoption trends and new opportunities among insurers and builders to leverage their market position and capitalize on the smart home market.

Jacob Atalla, VP, Sustainability, KB Home, and David Kaiserman, President, Lennar Ventures, Lennar, will participate in the fireside chat “Builders: Key Channel for Smart Home Solutions” at 11:30 am on Thursday, May 23.

Parks Associates Chart

“Retail is the leading channel for smart home purchases, but as the smart home market as a whole has expanded, it opens new paths to market for insurance, homebuilders, and other channels to capitalize,” said Brad Russell, Director, Connected Home, Parks Associates.

Parks Associates research shows smart garage door openers, smart thermostats, and smart irrigation controllers have the most diverse multichannel distribution. The most easily self-installed devices, such as lighting devices and smart plugs, capture the largest share of retail sales, but as smart home adoption expands, new sales channels can address the demand for more targeted, integrated solutions that interoperate across devices.

CONNECTIONS™ sessions will highlight the market opportunity for smart home integrations as standard in new homes, the potential for voice technology as a whole-home interface, and new emerging partnership opportunities.

“New residential properties provide a prime opportunity to incorporate smart home features from the ground up to increase home value and differentiate housing products,” Russell said. “We look forward to hearing about the next stage of technology in new home construction.”

“Insurance and Smart Home Products,” a special session held on Tuesday, May 22 at 2:15 pm addresses how insurers can leverage smart home solutions to increase their value propositions. Speakers include:


CONNECTIONS hosts 600+ industry executives with the key focus to learn and explore integration, business, and marketing models of smart home, security, energy, connected health, and entertainment solutions to drive mass-market consumer adoption of these products and services.

CONNECTIONS™ sponsors include F-Secure, Alarm.com, Rapid Response Monitoring, Verisk, Amber, AmTrust Specialty Risk, Arlo, Audio Analytic, Ayla Networks, Bitdefender, Cirrent, Firedome, Johnson Controls, Lutron, Mnubo, Oaks Labs, PassiveBolt, Schlage, Support.com, Trusource Labs, ULE Alliance, Universal Electronics, Wi-Charge, Zigbee Alliance, Control4, Flo Technologies, Owlcam, Zen Ecosystems, HP, SAM Seamless Network, HelloTech, Inspire, and Alula.  Connected Car Corner, by InstallerNet, will feature companies with specific solutions and technology for the connected car. 

For more information, visit www.connectionsus.com. To schedule an interview with an analyst or to request specific data, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.