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April 24, 2018

73% of smart home device owners installed at least one product themselves or with help of a friend or family member

Leading IoT research firm to address consumer engagement strategies at CONNECTIONS™: The Premier Connected Home Conference, May 22-24

Parks Associates announced new research today showing that nearly three-fourths of smart home device owners installed at least one of their devices without professional help, either on their own or with help from a friend or family member. Parks Associates will host the 22nd-annual CONNECTIONS™: The Premier Connected Home Conference on May 22-24 in San Francisco to discuss consumer engagement strategies for the smart home and IoT.

“Twenty-six percent of U.S. broadband households own at least one smart home device, such as a smart door lock, video doorbell, or smart thermostat, and consumers have a variety of options where they can purchase these products, from professional installers to online retail,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “Each channel has its own unique strengths, and consumers’ preference for self-installation is driving them to explore new service options that extend support beyond the initial purchase, to ensure a seamless consumer experience throughout the product lifecycle. At CONNECTIONS™, we will explore the new business strategies emerging around the hardware-as-a-service model and how it will take shape in different sales channels.”

 Smart Product Installation | Parks Associates 

The session “Expanding Service and Sales Channels: Consumer Engagement Strategies” will take place at 10:15 a.m. on Wednesday, May 23. The session, moderated by Jennifer Kent, will examine the expanding sales channels and end-user groups for smart home solutions. Joining Kent on the panel will be the following speakers:

  • Geoff Ferrell, Chief Technology Officer, Mandalay Homes
  • Elizabeth Mathes, Director of Smart Home, Home Depot
  • Tobin Richardson, President & CEO, Zigbee Alliance
  • Mike Wajsgras, Director of Channel Development, Constellation

Parks Associates will host the session “Support Needs for the Connected Consumer” to examine changes in the support needs of consumers, the shift from hardware to a software focus, and new approaches to solving problems for connected consumers. The session will be moderated by Patrice Samuels, Senior Analyst at Parks Associates, and will include the following speakers:

  • Deepak Batheja, Chief Digital Officer & Group CIO, iQor US Inc.
  • Tony Frangiosa, CEO, InstallerNet, Inc.
  • Alton Martin, Co-Founder & Co-CEO, Trusource Labs
  • Frank Ploumen, Head of Premises Product Management, Calix
  • Richard Wolpert, Co-Founder & CEO, HelloTech

The 2018 CONNECTIONS™ conference features keynote presentations by executives from Comcast, Google, Intel, Samsung, and T-Mobile. The event includes more than 650 executives in an intimate networking environment and focuses on innovations to improve the consumer UX and the IoT impact on multiple industries. The event includes conference sessions on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships, monetization opportunities, and value-added service design.

Conference sponsors include Intel, F-Secure, Alarm.com, Rambus, ROC-Connect, Verisk, Zigbee Alliance, Rapid Response Monitoring, InstallerNet, Alula, American Two-Way, AMT Warranty, Assurant, Audio Analytic, Ayla Networks, BASF, Calix, Cirrent, ConnectSense, eyeSight, Flume, Gadgeon, Intamac, iQor, I-View Now, Johnson Controls, LUX Products, mnubo, Nuro Technologies, Qolsys, Toshiba, Tri Cascade, Trusource Labs, TUV Rheinland, Whisker Labs, Z-Wave, HelloTech, LeakSentinel, Mivatek Smart Connect, Fing, HomeAdvisor, and Mersoft.

For information, visit www.connectionsus.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.