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March 27, 2018


CONNECTIONS™: The Premier Connected Home Conference features Google keynote and special Intel session on user interfaces for multimodal connected devices

Parks Associates reports 47% of U.S. broadband households do not intend to buy a smart home device

Parks Associates announced new research today showing 47% of U.S. broadband households do not own and do not intend to buy a smart home device in the next year. Value proposition and price are the top inhibitors—51% of these households do not see any value in smart home products and 41% feel they are too expensive. The research firm will host the 22nd-annual CONNECTIONS™: The Premier Connected Home Conference on May 22-24 in San Francisco to discuss the landscape for connected solutions and new strategies in voice, UX, and use cases to drive broader consumer adoption.

“Smart home leaders promoted steep device discounts at the end of 2017, which chipped away at the perception that smart home devices are too expensive. The percentage of consumers who do not buy due to cost dropped from 49% at the beginning of 2017 to 41% at the end of the year,” said Brad Russell, Director, Connected Home, Parks Associates. “Similarly, voice control has helped boost consumer interest and awareness of smart home use cases by making the user experience more intuitive and enjoyable. However, roughly one-fourth of U.S. broadband households still see no personal value in smart home devices.”

Smart Home Devices: Top Purchase Inhibitors | Parks Associates

CONNECTIONS™ will explore the strategies and new technologies, including new modes of interaction, that will continue to bring more consumers into the smart home markets. Russell will moderate the opening session Evolution of the Connected Consumer on at 3:00 p.m. on May 22. Industry executives will join Russell to discuss key trends in the smart home markets and the next steps necessary to move into the mass market.

Mark Spates, Product Lead for Smart Home, Google, will deliver the CONNECTIONS™ opening keynote on May 22, followed by the special session “User Interface: Extending the Experience for Consumers at Home,” sponsored by Intel and featuring Miles Kingston, General Manager, Smart Home Group, Intel Corp.

The 2018 CONNECTIONS™ conference will feature more than 650 executives in an intimate networking environment and will focus on innovations to improve the consumer UX and the IoT impact on multiple industries. The event includes conference sessions on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships, monetization opportunities, and value-added service design.

Conference sponsors include Intel, F-Secure, Alarm.com, Rambus, Verisk, Zigbee Alliance, Rapid Response Monitoring, Affinegy, Alula, American Two-Way, Assurant, Audio Analytic, Ayla Networks, BASF, Calix, Cirrent, eyesight Technologies, Flume, Gadgeon, Intamac, iQor, Johnson Controls, mnubo, Qolsys, Toshiba, Tri Cascade, Trusource Labs, TUV Rheinland, Whisker Labs, Z-Wave, HelloTech, LeakSentinel, MivaTek, Fing, HomeAdvisor, and Mersoft.

For information, visit www.connectionsus.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About CONNECTIONS™

Parks Associates' 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place November 10-12, 2020, online, as part of the Virtual CONNECTIONS Community.

The annual CONNECTIONS™ conference hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.