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May 18, 2017


More than 75% of U.S. broadband households use Wi-Fi for connectivity in their home

21st-annual CONNECTIONS Conference, May 23-25 in San Francisco, to examine Wi-Fi strategies for the connected home

New research fromParks Associates shows that more than 75% of U.S. broadband households use Wi-Fi for connectivity in the home and 50% use 3G/4G services. The international research firm will examine strategies to build value from the growing number of connections in the home at the 21st-annual CONNECTIONS™: The Premier Connected Home Conference on May 23-25, 2017, in San Francisco.

“Wi-Fi is synonymous with Internet for many consumers today,” said Harry Wang, Senior Director of Research, Parks Associates. “With a growing number of consumer electronics connecting to home Wi-Fi and portable Wi-Fi hotspots powered by a device accessing 3G/4G mobile networks, the Wi-Fi network is playing a significant role in supporting consumer digital lifestyle and home-centric IoT applications.”

Mobile Data Consumed by Network | Parks Associates

Parks Associates and industry-leading executives will address Wi-Fi strategies for the connected home during the session, “Wi-Fi Connectivity, and High-Speed Data in the Connected Home” at 8:45 a.m. on Thursday, May 25. The session will look at opportunities to expand entertainment, broadband, and smart home offerings by leveraging each node in the home’s network. Speakers will also discuss strategies to build value for the growing number of connections in the home, including service profiles of U.S. broadband households and the role for each device type. The panel, which will be moderated by Harry Wang, includes the following speakers:

  • Rob Conant, CEO, Cirrent
  • Justin Doucette, Senior Director, Product Management, Linksys & Wemo, Belkin International
  • Sanjay Noronha, Product Manager for Wireless and Networking, Google
  • Phil Pyo, Sr. Director Product Marketing, NETGEAR
  • Bruce Wright, Business Development Director, Americas Business Unit, AirTies Wireless Networks

“At Linksys, we know that Wi-Fi is a critical utility in today’s home and essential for enjoying the benefits of a smart home,” said Justin Doucette, Senior Director, Product Management, Linksys & Wemo, Belkin International. “Many people don’t believe they live in a smart home, but if they stream video from Netflix or online game with kids, then they are leveraging connectivity to improve their quality of life. Entertainment is the primary need for great Wi-Fi as laptops, tablets, and smartphones have evolved from productivity devices to entertainment devices. Smart TVs, gaming consoles, and streaming media players are now commonplace in most homes. Now, convenience and security needs are helping items like smart lighting, thermostats, and IP cameras to enter the home. All of these devices will become more and more a part of our everyday lives and the need for a robust and seamless Wi-Fi connection will only grow in the future.”

Parks Associates will also host two pre-show workshops on May 23, led by the firm’s senior IoT analysts, on the following topics:

CONNECTIONS™ will feature the following keynote speakers:

  • Matt Eyring, Chief Strategy and Innovation Officer, Vivint Smart Home
  • Kristine Faulkner, Senior Vice President / General Manager, COX Homelife, Cox Communications
  • Miles Kingston, GM of Smart Home, Intel
  • Rahul Patel, SVP and GM of Connectivity, Qualcomm Technologies, Inc.
  • Sridhar Solur, Senior Vice President, Product & Development for Xfinity Home, Internet of Things and Data Services, Comcast

CONNECTIONS™ sponsors: Intel Corporation, Vivint Smart Home, Asurion, Greenwave Systems, Assurant Solutions, HelloTech, Xively by LogMeIn, Alarm.com, Centercode, ROC-Connect, Support.com, ULE Alliance, Verisk, AMT Warranty, Arrayent, Audio Analytic, August Home, Ayla Networks, Cirrent, Cross Country Home Services, Deutsche Telekom, EVRYTHNG, FIBARO, mnubo, OneEvent Technologies, Somfy, Whisker Labs, Z-Wave, Amazon Alexa, HomeAdvisor, Nortek Security & Control, Tyco, leakSMART™, and MivaTek.

CONNECTIONS™ supporters: Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CEDIA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, Home Energy Magazine, HomeGrid Forum, Hometoys, i-Home, Innovation & Tech Today, Intelligent Health Association, Intergetic Forum, IoT Consortium, IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, ReadWrite, RHCC, Smart Grid Spain, TelcoProfessionals, Telecompaper, Thread Group, Topseos.com, TWICE, Visibility Magazine, and Wi-Fi Alliance.

To register for the 21st-annual CONNECTIONS™ conference and a pre-show workshop, visit http://bit.ly/CONNUSregistration. To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™

Parks Associates' 22nd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 22-24, 2018, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting 600 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.