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May 8, 2017


Market for smart speakers with voice assistants estimated to grow roughly 60% from 2016 to 2017

CONNECTIONS™ session on voice control in IoT features executives from Amazon, Google, Microsoft, Nuance, and Voicebox Technologies

Parks Associates announced new numbers today showing adoption of smart speakers with personal assistants, including Amazon Echo, Dot, or Tap, or Google Home, is 10-11% of U.S. broadband households. The IoT research firm also estimates that in 2020, annual sales in this product category will exceed 50 million units. Parks Associates will examine voice control as part of the smart home and consumer-based IoT at CONNECTIONS™: The Premier Connected Home Conference on May 23-25 in San Francisco.

“Consumer interest in voice-based technologies has surged across many areas of connected living as a preferred consumer interface,” said Dina Abdelrazik, Research Analyst, Parks Associates. “Products from household names including Amazon, Google, and Apple have moved voice control into the consumer consciousness, and now Samsung is entering this field with Bixby, a voice-activated virtual assistant soon to be available on the Galaxy S8 smartphone. Voice is now vying to be the default method for consumer interaction with all connected products.”

U.S. Unit Sales of Intelligent Personal Assistants  | Parks Associates

Abdelrazik will moderate the CONNECTIONS™ session “Voice Control: Improving the User Experience” on May 25 at 10:45 a.m., where the following speakers will examine the role of voice in creating new and improved consumer experiences:

  • Benjamin Brown, Senior Product Manager, Google Home Lead for Apps & Connectivity, Google
  • Ed Doran, Ph.D., Principle Program Management, Microsoft, and Co-founder of Microsoft’s personal assistant Cortana
  • Rich Kennewick, President, Voicebox Technologies
  • Dan Quigley, Sr. Manager, Single Threaded Owner Alexa Whole Home, Amazon
  • Adam Thibault, Sr. Director, Business Strategy and Development, Nuance Communications

More than 700 executives from the connected entertainment, IoT, and smart home industries will attend CONNECTIONS™.

The conference features the following keynote speakers:

  • Matt Eyring, Chief Strategy and Innovation Officer, Vivint Smart Home
  • Kristine Faulkner, SVP/GM, COX Homelife, Cox Communications
  • Miles Kingston, GM of Smart Home, Intel
  • Rahul Patel, SVP and GM, Connectivity, Qualcomm Technologies, Inc.
  • Sridhar Solur, SVP, Product & Development for Xfinity Home, Internet of Things and Data Services, Comcast

CONNECTIONS™ sponsor sinclude Intel Corporation, Vivint Smart Home, Asurion, Greenwave Systems, Assurant Solutions, HelloTech, Alarm.com, Centercode, ROC-Connect, Support.com, ULE Alliance, Verisk, AMT Warranty, Arrayent, Audio Analytic, Ayla Networks, Cirrent, Cross Country Home Services, Deutsche Telekom, EVRYTHNG, FIBARO, mnubo, OneEvent Technologies, Whisker Labs, Z-Wave, Amazon Alexa, HomeAdvisor, Nortek Security & Control, Tyco, leakSMART™, and MivaTek.

To register for the 21st-annual CONNECTIONS™ Conference or a pre-show workshop, visit http://bit.ly/CONNUSregistration. Press passes are available at www.parksassociates.com/cus-press. To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™

Parks Associates' 22nd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 22-24, 2018, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting 600 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.