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May 8, 2017


Market for smart speakers with voice assistants estimated to grow roughly 60% from 2016 to 2017

CONNECTIONS™ session on voice control in IoT features executives from Amazon, Google, Microsoft, Nuance, and Voicebox Technologies

Parks Associates announced new numbers today showing adoption of smart speakers with personal assistants, including Amazon Echo, Dot, or Tap, or Google Home, is 10-11% of U.S. broadband households. The IoT research firm also estimates that in 2020, annual sales in this product category will exceed 50 million units. Parks Associates will examine voice control as part of the smart home and consumer-based IoT at CONNECTIONS™: The Premier Connected Home Conference on May 23-25 in San Francisco.

“Consumer interest in voice-based technologies has surged across many areas of connected living as a preferred consumer interface,” said Dina Abdelrazik, Research Analyst, Parks Associates. “Products from household names including Amazon, Google, and Apple have moved voice control into the consumer consciousness, and now Samsung is entering this field with Bixby, a voice-activated virtual assistant soon to be available on the Galaxy S8 smartphone. Voice is now vying to be the default method for consumer interaction with all connected products.”

U.S. Unit Sales of Intelligent Personal Assistants  | Parks Associates

Abdelrazik will moderate the CONNECTIONS™ session “Voice Control: Improving the User Experience” on May 25 at 10:45 a.m., where the following speakers will examine the role of voice in creating new and improved consumer experiences:

  • Benjamin Brown, Senior Product Manager, Google Home Lead for Apps & Connectivity, Google
  • Ed Doran, Ph.D., Principle Program Management, Microsoft, and Co-founder of Microsoft’s personal assistant Cortana
  • Rich Kennewick, President, Voicebox Technologies
  • Dan Quigley, Sr. Manager, Single Threaded Owner Alexa Whole Home, Amazon
  • Adam Thibault, Sr. Director, Business Strategy and Development, Nuance Communications

More than 700 executives from the connected entertainment, IoT, and smart home industries will attend CONNECTIONS™.

The conference features the following keynote speakers:

  • Matt Eyring, Chief Strategy and Innovation Officer, Vivint Smart Home
  • Kristine Faulkner, SVP/GM, COX Homelife, Cox Communications
  • Miles Kingston, GM of Smart Home, Intel
  • Rahul Patel, SVP and GM, Connectivity, Qualcomm Technologies, Inc.
  • Sridhar Solur, SVP, Product & Development for Xfinity Home, Internet of Things and Data Services, Comcast

CONNECTIONS™ sponsor sinclude Intel Corporation, Vivint Smart Home, Asurion, Greenwave Systems, Assurant Solutions, HelloTech, Alarm.com, Centercode, ROC-Connect, Support.com, ULE Alliance, Verisk, AMT Warranty, Arrayent, Audio Analytic, Ayla Networks, Cirrent, Cross Country Home Services, Deutsche Telekom, EVRYTHNG, FIBARO, mnubo, OneEvent Technologies, Whisker Labs, Z-Wave, Amazon Alexa, HomeAdvisor, Nortek Security & Control, Tyco, leakSMART™, and MivaTek.

To register for the 21st-annual CONNECTIONS™ Conference or a pre-show workshop, visit http://bit.ly/CONNUSregistration. Press passes are available at www.parksassociates.com/cus-press. To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.