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May 3, 2017

More than 100 million U.S. households do not have a smart home device

VCs and Investors to address IoT investment and growth opportunities at 21st-annual CONNECTIONS Conference, May 23-25 in San Francisco

Research from Parks Associates shows that more than 100 million U.S. households did not have a smart home device at the end of 2016. Analysts at the international firm note that reaching those households requires continued investments to create unique and personalized consumer experiences. Industry-leading executives will join Parks Associates to discuss investment and growth opportunities for the smart home and IoT at the 21st-annual CONNECTIONS™: The Premier Connected Home Conference on May 23-25, 2017, in San Francisco.

“The smart home market is experiencing strong growth and is preparing the transition from early adopters to the early majority,” said Tom Kerber, Director of IoT Strategy, Parks Associates. “Natural language control and analytics-based automation are simplifying the user experience and together act as a catalyst for the smart home market.”

The research firm, in its NUMBERS™ service, estimates that by 2020, more than 12 million U.S. households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller. This year’s CONNECTIONS™ Conference will examine the investment and growth opportunities in the IoT that will drive this growth and adoption in smart home solutions.

IoT and the Smart Home - Investments, Start-ups, and Growth,” at 1:45 p.m. on Thursday, May 25, will be moderated by Tom Kerber. In this session, investors and VCs active in the IoT discuss the start-ups, new technologies, and cutting-edge innovations that will drive the market in the future. Speakers on the panel include the following:

  • Greg Mischou, Sr. Partner, Woodside Capital Partners
  • Ashish Nair, Analyst, Citi High Yield
  • Kelemen Papp, Executive Director, Mooreland Partners
  • Rod Turner, CEO and Founder, Manhattan Street Capital
  • Michael Yang, Managing Director, Comcast Ventures

"We see the advent of the connected home as a major strategic inflection point for many traditional home products companies,” said Greg Mischou, Senior Partner & Managing Director, Woodside Capital Partners. “A consensus view is forming that it is critical to have a connected product strategy with many companies looking to realign their business through strategic acquisition or dramatically ramping up internal development efforts.”

"Regulation A+ is well suited to raising capital and conducting IPOs for IoT companies,” said Rod Turner, CEO and Founder, Manhattan Street Capital. “I will present how to succeed with Reg A+ to raise up to $50 million per year and give guidance on how to assess which companies it is an ideal fit for."

“As more products continue to inundate the nascent smart home market, it’s critical to bring leaders in the space together to discuss the direction the space is headed, upcoming challenges, and possible solutions -- all with the consumer’s needs at the forefront.” said Michael Yang, Managing Director, Comcast Ventures. “CONNECTIONS™ provides this annual platform to keep the conversation moving.”

Parks Associates will also host two pre-show workshops on May 23, led by the firm’s senior IoT analysts, on the following topics:

CONNECTIONS™ sponsors include Intel Corporation, Vivint Smart Home, Asurion, Greenwave Systems, Assurant Solutions, HelloTech, Alarm.com, Centercode, ROC-Connect, Support.com, ULE Alliance, Verisk, AMT Warranty, Arrayent, Audio Analytic, Ayla Networks, Cirrent, Cross Country Home Services, Deutsche Telekom, EVRYTHNG, FIBARO, mnubo, OneEvent Technologies, Whisker Labs, Z-Wave, Amazon Alexa, HomeAdvisor, Nortek Security & Control, Tyco, leakSMART™, and MivaTek.

CONNECTIONS™ supporters include Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CEDIA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, Home Energy Magazine, HomeGrid Forum, Hometoys, i-Home, Innovation & Tech Today, Intelligent Health Association, Intergetic Forum, IoT Consortium, IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, ReadWrite, RHCC, Smart Grid Spain, TelcoProfessionals, Telecompaper, Thread Group, Topseos.com, TWICE, Visibility Magazine, and Wi-Fi Alliance.

To register for the 21st-annual CONNECTIONS™ conference and a pre-show workshop, visit http://bit.ly/CONNUSregistration. To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.