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April 8, 2016

Sixty-five percent of U.S. broadband households with a security system plan to buy a smart home device in the next 12 months

Analysts and Industry Leaders Will Discuss IoT and Smart Home Business Models at 20th-annual CONNECTIONS™ Connected Home Conference

Parks Associates released consumer research today showing 65% of U.S. broadband households with a security system plan to buy a smart home device in the next 12 months. Parks Associates will address the dynamics of the smart home and home security markets in multiple sessions at the 20th-annual CONNECTIONS™: The Premier Connected Home Conference.

The three-day event will be held May 24-26 at the Hyatt Regency San Francisco Airport, with keynotes delivered by executives from Amazon, Comcast Cable, and Vivint Smart Home. The event features consumer research and market strategies for the consumer IoT, including the smart home, entertainment and CE, tech support, and mobile and digital content ecosystems.

“Nearly 20% of U.S. broadband households own at least one smart home device, and over one-half of these device owners also have a security system,” said Stuart Sikes, President, Parks Associates. “Security households, rather than being content with their current system, have a proclivity to add more smart features to their home. Companies need to use this insight to capitalize on the growing demand for connected devices in the home.”

Smart home solutions are available to consumers through multiple sales channels. Parks Associates' Security Dealer Survey: Emerging Trends in Security Systems Sales and Services shows 70% of U.S. security dealers currently install some type of interactive smart home device or system within their residential offerings or plan to do so within the next 12 months. Nearly three-quarters of security dealers offer interactivity with their devices, which can be controlled through smartphones, tablets, and computers. Nearly 40% of installs in 2015 had both system interactivity and enhanced smart home features, an increase from 31% in 2014. Dealer revenues for smart home services are around $14 per month.

The research firm is presenting its smart home and dealer research at ISC West this week, the largest premise security tradeshow in North America, and will discuss the smart home and IoT ecosystems in depth at CONNECTIONS™. Key sessions that address the expansion of the smart home as well as new business models and expanding functionality include “Smart Home Devices: Changing Business Models” and “Security Innovations: Expanding the Smart Home Experience,” both taking place on Wednesday May 25.

“Smart Home Devices: Changing Business Models,” 1:15 p.m., provides insight into new capabilities and functions of connected devices and the ongoing evolution of business models in security, controls, and energy. Moderated by Brad Russell, Research Analyst, Parks Associates, the session features the following speakers:

  • Duane Paulson, Senior Vice President Product & Market Development, Nortek Security & Control
  • Brandon Ridenour, Chief Technology Officer, HomeAdvisor, Inc.
  • Sanjeev Thakkar, VP of OEM Sales & Business Development, WiZR
  • Nate Williams, Chief Revenue Officer, August Home Inc
  • Brett Worthington, VP of Global Business Development and Partnerships, SmartThings

“Security Innovations: Expanding the Smart Home Experience,” 2:15 p.m., addresses technologies and business models that create new and exciting user experiences in the smart home. Moderated by Allen Weiner, Senior Research Analyst, Parks Associates, the session features the following speakers:

  • Vincent Borel, Director of New Ventures, Logitech
  • John Carter, Head of Communications, Canary
  • R.K. Gopinath, Executive Director, Products - Smart & Connected Home, Cox Communications
  • Larry Waxman, President & CEO, leakSMART
  • Ohad Zeira, Director, Consumer IoT, Verizon

The CONNECTIONS™ sponsorship area will feature software, hardware, middleware, services, and corollary products and solutions in digital entertainment, home networking, home systems, broadband access, residential gateways, energy management, and mobile entertainment.

Event sponsors include Reception Sponsors CEL and Zonoff; Session Sponsor Icontrol Networks; Lunch Sponsor NXP; Silver Sponsors Alarm.com, Assurant, Asurion, Centercode, ROC-Connect, Support.com, ULE Alliance, WiZR, ZigBee Alliance; Bronze Sponsors Ayla Networks, EVRYTHNG, Flextronics, People Power, WeatherBug Home, and Z-Wave; Program Guide Sponsor Vivint; Breakfast Sponsors Greenwave Systems and leakSMART; and Break Sponsors Home8, Nortek Security & Control, and Tyco.

To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.