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March 23, 2016

Usage of authenticated video viewing, or TV Everywhere, reaches 40% of pay-TV consumers

Twentieth-annual CONNECTIONS™ Conference addresses impact of connected entertainment devices in today’s smart home

New research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40% of U.S. pay-TV consumers in 2015, up from 22% in 2013. Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household,” said Glenn Hower, Research Analyst, Parks Associates. “As usage increases, service providers and content companies alikewill need to expand their big data capabilities, allowing them to create even more personalized services for their subscribers and viewers.”

Frequency of TV-Everywhere Services

Hower will discuss this research and new pay-TV strategies at Parks Associates’ 20th-annual CONNECTIONS™: The Premier Connected Home Conference, held May 24-26 at the San Francisco Hyatt. In the session “Personalizing Connected Entertainment: Metrics and Big Data,” where he will moderate a panel that includes Eric Anderson, SVP and General Manager of Video Personalization, Gracenote; Mike Rich, Vice President, Emergent, comScore, Inc.; Sagar Savla, Data Science, Facebook; and Tom Waters, Sr. Manager, Market Intelligence, Jabil.

"We all know the time value of money,” said Tom Waters, Sr. Manager, Market Intelligence, Jabil. “But it is not enough to just answer the ‘what’ questions – we must also answer the ‘when’ questions. Mass personalization has forced us to also recognize the time value of data.”

“Streaming and multiscreen usage have altered consumer viewer habits much like energy-efficiency devices and services have altered consumer home management,” Hower said. “CONNECTIONS™ brings together top executives in these industries to discuss next steps for OTT video services, the pay-TV world, and the changing role of the service provider in today’s smart home.”

Several sessions focus on disruptions in the entertainment ecosystem and the impact of connected devices and services in the Internet of Things, including:

  • Connected Entertainment in the IoT
  • OTT and the Transformation of Pay TV
  • Disruption in Interfaces: Evolving Cloud Services and Content Access
  • Risky Business: Piracy and Protecting Content in an OTT World
  • Reinvention of the CE Industry
  • New CE Experiences in Voice, Gesture, and Control

The CONNECTIONS™ sponsorship area will feature software, hardware, middleware, services, and corollary products and solutions in digital entertainment, home networking, home systems, broadband access, residential gateways, energy management, and mobile entertainment.

Event sponsors include Reception Sponsors CEL and Zonoff; Session Sponsor Icontrol Networks; Silver Sponsors Alarm.com, Assurant, Asurion, ROC-Connect, Support.com, ULE Alliance, WiZR, ZigBee; Bronze Sponsors Ayla Networks, EVRYTHNG, Flex, WeatherBug Home, and Z-Wave; Program Guide Sponsor Vivint; Breakfast Sponsors Greenwave Systems and Waxman CPG (leakSMART); and Break Sponsors Home8, Nortek, and Tyco.

For more information on CONNECTIONS™, visit www.connectionsus.com. Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS16, and on the CONNECTIONS™ Industry Insights Blog. To schedule a meeting with an analyst, contact Holly Sprague at hsprague@gmail.com, 720.987.6614. 


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.