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April 30, 2015

Parks Associates: 27% of U.S. broadband households own a streaming media device

Roku, Verizon, LG, Sony, and other industry leaders to discuss OTT video market at CONNECTIONS™: The Premier Connected Home Conference, May 19-21

Parks Associates announced new research today showing 27% of U.S. broadband households now own a streaming media device and nearly 90% of these households have these devices connected to the Internet. The firm’s Q1 2015 consumer survey reveals more consumers bought a streaming media device than a Blu-ray player in the last 12 months and these devices have the highest connection rate among the top CE categories. By comparison, 77% of the households with a smart TV and less than 50% of those with a Blu-ray player have those devices connected.

“The paradigm is changing, thanks to the growing amount of online and OTT content available to connected CE, which has allowed streaming media devices to carve out a key niche in the connected home,” said Barbara Kraus, Director of Research, Parks Associates. “With the popularity of content streaming, CE manufacturers must innovate to create unique user experiences. At CONNECTIONS™, we will hear from top executives about opportunities to innovate in areas such as picture quality and the user interfaces.”

Kraus will discuss the new research 360 View: CE Adoption & Trends in several sessions at Parks Associates’ 19th-annual CONNECTIONS™: The Premier Connected Home Conference, May 19-21, in San Francisco. The three-day executive conference features keynotes from Comcast, Nest, Samsung, and Verizon.

The following sessions feature discussions on the video market and trends:

“Explosion of OTT Services,” Tuesday, May 19, 3:15 p.m.:

  • Mio Babic, President & CEO, iStreamPlanet
  • Leah Belsky, Senior Vice President of Operations, Kaltura
  • Chris Carey, Chief Product Officer, Verizon Digital Media Services
  • Ed Lee, VP of Content Acquisition, Roku

“4K UHD TVs: The TV Landscape and Next Market Opportunity,” Tuesday, May 19, 4:15 p.m.:

  • Tim Alessi, Director of New Product Development, LG
  • Satish Annapureddy, Sr. Director, Strategy & Business Development, NeuLion
  • Philip Jones, Product Information Manager - Video, Sony

“Unlocking the Value of Personalization: Balancing Big Data and Privacy,” Wednesday, May 20, 11:00 a.m.:

  • Sefy Ariely, EVP Americas, Viaccess-Orca
  • Ray Bariso, VP, Head of Operations and Business Support Solutions, Ericsson
  • Daren Gill, Vice President of Products, Advanced Search and Recommendations, Rovi Corporation
  • Stuart Rosove, VP, Advanced Solutions, Irdeto
  • Robin Wilson, VP Business Development, NAGRA

“Streaming as Standard: The New User Experience,” Wednesday, May 20, 1:15 p.m.:

  • Rick Herman, Chief Strategy Officer, MobiTV
  • Vishnu Rao, Director-Connected Platform, Sharp
  • Ali Vassigh, Director of User Experience, Roku
  • Yoel Zanger, CEO and Founder, Giraffic Technologies

CONNECTIONS Sponsors include Icontrol Networks, CEL, Assurant, Asurion, HP, Lowe’s, Qualcomm, Resolution Products, ROC-Connect, Support.com, Affinegy, Alarm.com, Ayla Networks, EVRYTHNG, INSTEON, PlanetEcosystems, Prodea, Tyco, ULE Alliance, WeatherBug Home, Z-Wave, Greenwave Systems, Radialpoint, Zipato, AirTies, Amdocs, MivaTek, and Nortek Security & Control.

Media and organizations supporting the event include CEDIA, TWICE, AE Ventures, Appliance DESIGN Magazine, Best Web Design Agencies, BestSEOs.com, Bluetooth SIG, BoogarLists, Cablefax, Conference Guru, Connected Home World, CTIA Super Mobility 2015, Digital Trends, Entertainment Merchants Association, FierceCable, FierceMobileIT, FierceOnlineVideo, FierceTelecom, FierceWireless, HDTV Magazine, Home Energy Magazine, Home Gateway Initiative, HomePlug Alliance, HomeToys.com, Innovation & Tech Today, IoT Insights, IoT Perspectives, Light Reading, Mobile Monday, MoCA, NexTV Latam, NFC Forum, OSP Magazine, The Paypers, TelcoProfessionals, Thread Group, topSEOs.com, U-SNAP Alliance, UMTS Forum, Visibility Magazine, and Women Who Code.

For more information about CONNECTIONS™, visit www.connectionsus.com. Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS15, and on the CONNECTIONS™ Industry Insights Blog. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.