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April 7, 2015

Parks Associates: One-fourth of U.S. broadband households find value-added monitoring services very appealing

Icontrol Networks share insights on the smart home market at CONNECTIONS™: The Premier Connected Home Conference, May 19-21

Parks Associates today announced Letha McLaren, Chief Marketing Officer of Icontrol Networks, will share insights on consumer awareness and new channel strategies to deliver the connected home experience during a special fireside chat at CONNECTIONS™: The Premier Connected Home Conference, on Wednesday, May 20, at 5:00 P.M.

The research firm will host the 19th-annual CONNECTIONS™: The Premier Connected Home Conference at the Hyatt Regency San Francisco Airport, May 19-21, and feature keynote presentations from Comcast Cable, Nest, Samsung, and Verizon.

“The residential security market landscape is changing rapidly, creating a threat to industry incumbents and an opportunity for both new and existing players,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “The addition of interactive services, cloud video storage and analytics, and smart home solutions has enhanced the value proposition, expanding the market while creating incremental revenue for the industry. These changing market dynamics create new opportunities for dealers.”

Recent Parks Associates research shows roughly 25% of U.S. broadband households find at least one value-added monitoring service very appealing. These services include energy, HVAC, or appliance monitoring, and bundling these solutions with home services boosts interest in the latter by up to 50%.

“Icontrol has been in the interactive security and home automation space for more than ten years, and I can confidently say there has never been a more exciting time for this industry,” said Letha McLaren, Chief Marketing Officer, Icontrol Networks. “Ever since the last CONNECTIONS™ event, Icontrol has expanded into several new geographies and markets, and announced a variety of partnerships. I look forward to discussing the evolution of this dynamic smart home space with other industry leaders.”  

Icontrol Networks, a Platinum Sponsor of CONNECTIONS™,  recently announced the launch of Icontrol One, a solution that provides an easy-to-use home automation experience that delivers the features homeowners want, including immersive HD video, an award-winning user interface, and compatibility with an extensive open ecosystem of smart devices.

For more information about CONNECTIONS™, visit www.connectionsus.com. Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS15, and on the CONNECTIONS™ Industry Insights Blog. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.


Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Icontrol Networks

Icontrol Networks’ vision is to provide a connected home solution for every household, so people worldwide spend less time managing their lives and more time living them. Icontrol is making the connected home a reality through its software platforms, which are deployed by home security companies and service providers, and the all-in-one Piper home security, video monitoring and automation device for consumers. Icontrol is further pioneering the next generation of connected living through its OpenHome™ Developer Program, the first community for application and device makers to partner on a common platform. Venture investors in Icontrol include Charles River Ventures, the Kleiner Perkins Caufield & Byers iFund, and Intel Capital, with strategic investments from a variety of service providers including ADT, Comcast Ventures, Comporium and Rogers Communications. For more information about Icontrol Networks and Piper visit icontrol.com and getpiper.com.