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March 27, 2014


Parks Associates: 82% of U.S. broadband households now have an HDTV

Market Research Firm and Industry Executives Address Content Delivery, Connected CE, and Service Provider Strategies at CONNECTIONS™

Parks Associates announced new research today predicting 4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of U.S. broadband households after 15 years on the market. The research "4K Today: Bringing Ultra HD to Market" predicts 4K TVs will reach mass-market pricing in the next 2-3 years and top 80% of households in approximately 10-12 years.

Parks Associates analysts note 4K will initially be delivered via OTT, with companies like Netflix, Comcast, and Amazon already working on 4K-based offerings, and as 4K traffic increases over the next two years, traffic demands on broadband networks will grow dramatically. As a result, operators are aggressively looking into bandwidth-saving technologies, including next-generation video compression technologies.

"4K TV adoption is following the same pattern as HDTV, but prices are dropping more quickly," said Stuart Sikes, President, Parks Associates. "With the increasing convergence in the connected home, innovations such as 4K have implications for a variety of players throughout the home entertainment ecosystem."

The research firm will discuss new media and licensing strategies, as well as the implications of 4K and other innovative technologies and applications in the connected home, at the 18th-annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15 at the San Francisco Airport Marriott Waterfront.

Keynotes include AT&T, Cisco, Lowe’s, ARRIS, and iControl Networks, and the event will feature multiple sessions analyzing the video ecosystem, including connected CE and OTT solutions:

Over 350 executives from start-ups, Fortune 500, venture capitalists, public relations, and media companies participate in and attend CONNECTIONS™. Industries represented include new media; digital entertainment and gaming; home networks; Internet and television services; software and middleware; digital health; mobile apps and services; advanced advertising; consumer electronics; home controls systems and security; and energy management.

CONNECTIONS™ sponsors include CEA, Cisco, iControl Networks, Amdocs, Lowe's, Qualcomm, ADT, Affinegy, Arrayent, NETGEAR, PlanetEcosystem, Support.com, Z-Wave, AlertMe, Honeywell, Linear, SmartRG, Ayla Networks, and GreenWave Reality.

Registration is open, and media are invited to secure press passes.  For more information, visit www.connectionsus.com. Please follow the conference on Twitter at @CONNECTIONS_US and #CONNUS14. Join the connected home conversation on our CONNECTIONS™ Industry Insights Blog at http://www.parksassociates.com/blog/category/industry-insights.

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference will feature multiple virtual sessions hosted throughout 2021. The CONNECTIONS™ Community includes more than 1,300 senior executives from the smart home, security, connected health, energy, and home automation industries.

CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features Parks Associates’ consumer data and analysis of industry trends in the smart home markets.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.