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May 12, 2014

Ericsson VP to Deliver Keynote “The Car…Just Another Connected Device?” at CONNECTIONS™: The Premier Connected Home Conference

Parks Associates and industry leaders discuss technology and business solutions for the connected consumer in San Francisco, May 13-15

Parks Associates announced today that Ken Durand, Vice President, Innovation and Business Development, Ericsson, will present the CONNECTIONS™ morning keynote, “The Car…Just Another Connected Device?” on Thursday, May 15, 9:45 a.m. Durand will examine the current innovations and constraints in the connected car ecosystem, analyze the long-term benefits, and discuss the lessons learned from early prototypes and adaptations. Registration is open, and media are invited to attend.

The international research firm will host CONNECTIONS™: The Premier Connected Home Conference on May 13-15 at the San Francisco Airport Marriott Waterfront. The agenda includes panel discussions featuring high-level executives from start-ups, Fortune 500, venture capitalist, public relations, and media companies. Topics include the emerging devices and services in the Internet of Things; creating content & services for the multiscreen, multidevice household; and building value-added services for future users.

“Parks Associates research shows nearly 50% of consumers planning to buy a car in the next 12 months value connected car features, with demand strongest among owners/shoppers of luxury cars such as Audi,” said Stuart Sikes, President, Parks Associates. “Connected capabilities are becoming key features for car sellers, and companies in the connected home space need to be prepared for the interoperability challenges and partnership opportunities coming from this sector. Mr. Durand's insight into the role of the connected car in the connected home will be invaluable to CONNECTIONS™ attendees."

“Drivers and passengers want to access to the same digital services they’ve become accustomed to in the home, at work, or on the go with a smartphone,” said Ken Durand, Vice President, Innovation and Business Development at Ericsson. “The connected car ecosystem is evolving to help automotive makers and technology providers deliver on this demand while opening new opportunities for stakeholders. We are eager to continue the dialogue around how the industry can evolve at the event.”

Parks Associates connected car research shows:

  • Nearly one-third of U.S. car owners already have some kind of in-vehicle connectivity.
  • The majority of connected car owners have built-in screen displays for navigation and information.
  • The most appealing connected car features are those that provide navigation and vehicle performance information. Approximately 10-20% of car owners find website and news access appealing. Among luxury car drivers, the figure approaches 50%. 
  • Among those driving luxury car models, over one-third have the ability to view maps & directions, and 30% of Audi drivers have the ability to access websites through their car.
  • Most of those with connected car features use them on at least a monthly basis.
  • Luxury cars are driving connected car adoption; over 50% of consumers driving luxury car models have connected car capabilities, including BMWs, Cadillacs, Mercedes, Lexus, Acuras, and Infinitis. Audi leads this category; nearly 80% of Audi drivers report having connected car features.

Other CONNECTIONS™ keynotes include executives from ARRIS, AT&T, iControl Networks, and Cisco Systems.

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsor Cisco; Reception Sponsor iControl Networks; Silver Sponsors Amdocs, Lowe’s, Qualcomm, and Support.com; Bronze Sponsors ADT, Affinegy, Arrayent, HDMI, INSTEON, Logitech Harmony, NETGEAR, PlanetEcosystems, Silicon Image, and Z-Wave Alliance; Program Guide NAGRA; Breakfast Sponsors Ayla Networks, and GreenWave Systems; and Break Sponsors AlertMe, Honeywell, Linear, and SmartRG.

For more information, please visit www.connectionsconference.com. Press registration is open. Please contact Holly Sprague at hsprague@gmail.com to inquire about a meeting with a speaker or request specific research. Press passes are available at http://www.parksassociates.com/connections-presspass.


Parks Associates' 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place November 10-12, 2020, online, as part of the Virtual CONNECTIONS Community.

The annual CONNECTIONS™ conference hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.